By now most businesses realize the power of Youtube. Being the #2 most searched site on the web, after Google, Youtube has become a viable resource for information and answers to questions that consumers have. Having a solid Youtube presence can help enhance your brand, build your company’s credibility and drive more traffic to your website. Here are some more advanced techniques to get the most out of your Youtube efforts:
1) Backlink to your Youtube channel: There are probably many businesses out there that may have already been backlinking to their individual videos, which is a really good idea. However, did you know that you should also be backlinking to you channel itself? This will help build up the credibility of your channel and each individual video.
2) Include a “call to action” overlay: You may have already been adding a “call to action” to your videos with the video editing software that you’re using, which is a good idea. However, there’s now an even better solution: add a “call to action” overlay that is click-able! You might have seen this click-able overlay before in the form of an advertisement on a Youtube video that you’re watching, and it’s usually unwelcome and annoying. However, in this instance, the overlay will be an ad for your videos, so it couldn’t possibly be more relevant for the viewer.
Here’s how you set it up:
- Set up your Promotion
- Set the minimum bid to $.01
- Click “promote” and then pay the $5 set up fee
- Write your promotion and choose your keywords
- Click “Edit” on the video you want to add the overlay to
- Select “Call-To-Action-Overlay” and add the title, body, image, display url and external url
*Please note: this will only cost you $5. Unless you actually want to advertise on Youtube, the Promotion set up process is merely a formality. Keep in mind that you need to choose keywords that no one else is searching for and you need to set the minimum cost per view (CPV) to $.01 so that no one will ever see your ad in a search. In summary, you need to activate the Promotions in order to be able to add the overlay to your videos, even though you won’t actually be doing any Youtube advertising.
3) Generate comments and responses to your videos: Just like your blog, comments on your videos and channel help improve their visibility. Encourage friends and fans of your business to watch the videos and comment on them. You should even have your staff follow suit, just watch out for spammers looking to leave a comment with a link to their website!
Youtube is a great social network to have a presence on; however, many businesses overlook these additional tactics. If you have a consistent strategy in place for adding quality videos to Youtube, simply incorporating these steps (above) into your existing approach will help improve your company’s visibility and website traffic from Youtube.
If you have any questions about Youtube or video marketing then contact Turbo Social Media today, or give us a call at 877-673-7096 x2.
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About The Author: Tom Sullivan is the senior account executive at Turbo Social Media. He has managed accounts for a wide variety of businesses, from small “Mom and Pop” businesses to multi-million dollar corporations. His success in business stems from his entrepreneurial drive and his desire to do “whatever it takes” for his clients to be successful.
Tom received his BA in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys playing softball, golfing, camping, and snowboarding in his spare time. 
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