What should your business tweet about?

I’ve encountered a common question when consulting with my clients: what the heck do I tweet about? If you’re relatively new to social media you’ve probably asked yourself this very question. You can even apply this same questioning to Facebook wall posts.

Assuming you have the audience, or are growing the audience (of Fans and Followers), then the key is putting out the right messages. Here are some basic ideas for “stuff to Tweet about“:

1) Blog posts: If you have a consistent blogging strategy then take advantage of that and set up a feed for your blog posts to your Twitter and Facebook accounts. This can be done through Feedburner, Social Oomph, Twitter Feed or Hootesuite, to name a few. You can also re-purpose old blog posts and link to them from Twitter and Facebook.

2) Tips: Consider tweeting out a tip of the day to your Followers. Tweet about tips, tools, strategies and advice that you know as an expert in your field, but your Followers may not know. They will begin to see you as more of an authority figure in your industry.

3) Questions: Consider discussing a struggle or challenge that you or your Followers have had, and then pose an open-ended question as to what solutions or conclusions your Followers have discovered about this issue. This is a great way to gather feedback from your target market and really learn more about what they want to know and what they are struggling with.

4) Quotes: Famous quotes can be refreshing and inspiring. It’s never a bad idea to tweet out a famous quote now and again.

5) Mentions or Retweets: If you have a new client or a colleague who does something special for you consider giving them a mention. A thank you goes a long way, especially on Twitter. Retweets are also nice to utilize, as you can not only repeat a tweet that you like, but you can also give credit to the person who originally tweeted it.

As you can see, there are plenty of things to tweet about. Remember, unless you’re a famous athlete or celebrity, no one cares what you ate for lunch or where you went shopping. You cannot monetize the power of Twitter if this is your strategy. You need to take the time to learn about your Followers (and Fans) and use Twitter to establish your credibility, increase your visibility, and build relationships.

If you know of other popular things to tweet about feel free to leave us a comment.

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About The Author:  Tom Sullivan is the senior account executive at Turbo Social Media. He has managed accounts for a wide variety of businesses, from small “Mom and Pop” businesses to multi-million dollar corporations. His success in business stems from his entrepreneurial drive and his desire to do “whatever it takes” for his clients to be successful. Tom received his BA in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys playing softball, golfing, camping, and snowboarding in his spare time.

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