Lately we’ve had a lot of questions about whether the video that is placed on our client’s websites should be produced professionally or not. I’ve decided to write this post to address that exact question.
First off, just having video on your site is not going to make your site more money. It is true that having video can increase the amount of time that people spend on your website, but this doesn’t necessarily correspond to additional leads or revenue. In fact, the wrong video on your site can send prospects running. The most important thing to remember with the video that you are putting on your website or landing page is the message. This goes for videos that are blasted out as well. The message is important in video, just as it is in your headline, copy and so many other aspects of your marketing.
Ok, so now back to my point about whether the video needs to be professional or not. Truth is, it really depends on your product, market, and whether you think that will matter to your clients. More often than not, with the correct basic equipment, a solid plan and script, and a bit of time, “home based” videos can work out and be just as successful as a professionally shot video.
In terms of equipment, I suggest the Flip Ultra HD paired with a full sized tripod. Here at Turbo Social Media, we use the Flip Mino HD. The only difference is that the Mino is smaller, but the Ultra holds twice as much video as the Mino does and it bigger, and thus less delicate. Either way you can pick up one of these awesome little HD recorders for about $200! That’s a bargain considering what they used to cost, but I’ll get into that in another post.
Bottom line is, as long as the message is correct and the video and sound comes out fine and is good for the end user, video doesn’t need to be professionally done to be effective on blogs, websites, and video blasts!
To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.
Article by Matthew Arndt, President, Turbo Social Media
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About The Author: Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing. 
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Hi Matt,
Thanks for your post. I have a question about using patient testimonial videos on my website. I have permission to use the patient’s demographic data.
What’s your advice on including the patient’s name, town, age, occupation as a caption with the video?
My advice is to give what is needed for the video to be effective. If your testimonial patient is famous, a celebrity, etc, then it might make sense to include more information about him or her. But the majority of the time, a little privacy is nice for that patient!
Thanks for your question Dr Grande
Hi Matt,
Thanks for your post. I have a question about using patient testimonial videos on my website. I have permission to use the patient’s demographic data.
What’s your advice on including the patient’s name, town, age, occupation as a caption with the video?
My advice is to give what is needed for the video to be effective. If your testimonial patient is famous, a celebrity, etc, then it might make sense to include more information about him or her. But the majority of the time, a little privacy is nice for that patient!
Thanks for your question Dr Grande
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