Search Engine Optimization (SEO) has become a great tool for all of us marketers out there. When using WordPress as your platform (as we use with all of our sites), it allows us to optimize our websites to be found much easier by the masses. Why? Because WordPress takes care of a lot of the inital processes that we would do before optimization. To understand more about this, check out Matt’s article on Blogs and Websites and the differences. We use keywords and powerful descriptions to drive as much traffic to our website. The final part of this process is converting leads while on your site through a clear crisp web design. But does the actual design of the site do anything for the SEO?
In my opinion: No. Web design and SEO are two separate categories that do not really help one another. However one without the other is lost. What this means is, is SEO is not helped in any way by the design of the site, until the very end. SEO refers to process of optimizing your site to get as much traffic to the site, once they are there, it is up to the design to take over.
If your site is not eye catching or is a bit confusing you may have a hard time keeping people on the site, which renders all the work done by the SEO as useless. Meaning that they do not help each other but in the end one without the other is lost. Here are a few tips and ideas that will help out with your web design:
- Having an attractive website. Nobody wants to be looking at dull boring colors and no pictures or videos. Make it eye catching so users want to check out more.
- Have a clear Call-to-Action. Without a call-to-action, there is nowhere for anyone to go on your site; give them a purpose
- Do not get too complicated. Many times you find a site that is too busy and has way too much going on. This makes it very difficult to find what you are looking for.
So in the end, the actual design of your site may not do anything for SEO, but it will help the entire process for what you are trying to accomplish. Think of SEO and a good web design as a package deal: without the other one, there is not much of a point.
To learn more about Social Media Marketing and SEO, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.
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Article by Zack Zucker, Director of Operations, Turbo Social Media
About The Author: I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach. 
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Matt, Thanks for all of your help. I think i have utilized this information correctly on my site.
Thanks Again.
Charles Stafford
No Problem Charles…But Zack wrote that article!
[...] That being said, you should ensure that the style of your website makes it easy to read the content. Avoid things like black backgrounds with white text (hard on the eyes) and ALL CAPS (not only does this give the impression of YELLING, but it also greatly increases the difficulty of speed-reading an article). In other words, your site design is important insomuch as that it does not actively hinder the readability of your content. For more on this subject, please read this article by Turbo Social Media. [...]
When you mention WordPress, are your referring to WordPress.org or WordPress.com?
What’s the difference between the 2?
Thanks.
Debra
Hi Debra!
Thanks for asking. WordPress.com is the hosted version of the application, and WordPress.org is the version we are talking about, which is the open source software. They are essentially the same software, but the difference is in our ability to modify it for the purposes of SEO and other functionality. Also on the WordPress.com version you don’t actually own the content, and if wordpress doesn’t like what you are doing there, they can simply delete your blog. Finally, WordPress.org allows a TON of customization in terms of graphic design…thats why we are WordPress.org fanatics here at TSM.
Hope that helps!
Best,
Matt & the Turbo Team