Ahhh, I’m back now from a great vacation in Cabo San Lucas, Mexico, and just as I got done complaining about the extra 24 hours it took me to get home after a fiasco with United Airlines, this great example of the power of social media marketing shows up on You Tube. Now, if I had musical talent like this guy, this would be a great way to gain exposure and rectify a situation of poor customer service.
A little background here. United Airlines broke this musician’s $3,500 Taylor guitar, and after a year of wrangling with the airline over the claim, United ultimately decided to deny the claim. Dave Carroll, the musician affected by this tragedy, promised them that he would write and release 3 songs and videos as a result, and what a shock wave this has created. Below are 2 videos, the first is the CNN news coverage of the situation that came out 3 days after the video’s release, and below that is the actual “United Breaks Guitars” video. Bottom line here is that in this day and age if you don’t appreciate your customers, you run the risk of having a PR nightmare like this emerge.
Here is the CNN News Coverage of the Video
Here the actual video, “United Breaks Guitars”
To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.
Article by Matthew Arndt, President, Turbo Social Media
About The Author: Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing. 
Related posts:
- Web Video for Social Media Marketing : Does it need to be “professional” or not?
- How are business coaches using Social Media Marketing to boost revenues?
- How can Cosmetic Dentists use Social Media More Effectively?
- How El Pollo Loco is beating up KFC on Social Media- And Succeeding!
- How is Social Media Marketing for Business Different From Traditional Advertising?