In the past decade or so it has become more than apparent that understanding your target market, and how to reach it, is critical. In more recent years, authors like Seth Godin have written many books about targeting the niche and working to be more specific in who you target. In my work as an expert Social Media Marketer, these same notions have continued to be very important.
Traditional Media is typically a one way conversation. One of the biggest problems with this is that companies aren’t really hearing what their clients have to say. Traditional marketing from the past is also considered these days as “interruption based”, meaning it’s blanket type advertising to the masses, instead of targeted to the ones that are interested. This interruption based type of advertising has become less and less effective lately, because consumers are expecting a more targeted message. I wrote a blog article about this, so check that out here.
Social Media is a very interesting medium in comparison to traditional mediums like print, radio, and television. It is not interruption based, because people have to actively search for your topics to find them. It is also a multi-way conversation, and a way to interact with your clients and prospects, but not a sales pitch like you would see in a commercial or advertisement. It is always better to be addressing a niche market than the general public, and Social Media Marketing makes that possible.
To understand why social media marketing and niche marketing go hand in hand, let me introduce the concept of “The Long Tail”. Some of you may already understand this concept, which was originated by Chris Anderson. Basically the premise of “The Long Tail” is that the modern consumer’s quest to find the exact person/product that they are looking for has been satiated by the access that has been provided by the internet, Amazon, iTunes, and all of the other providers of niche products. “The Long Tail” concept should always be applied to your social media and other marketing efforts because your clients and prospects need to have laser targeted messages. Think about it, the more focused the message is in speaking to the prospect, the more likely they are to purchase what you have to offer. This isn’t a concept that works some of the time, it’s a concept that works EVERY time.
To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.
Article by Matthew Arndt, President, Turbo Social Media
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About The Author: Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing. 
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