Twitter has been an extremely hot topic in the past few months, especially as their rapid growth has been taking place, an influx of celebrities, Fortune 500’s, and everyday internet users have begun to embrace it. As someone who is a frequent user (although not as much as some of the “obsessed”) I found it interesting to find an article about Twitter on the front page of the business section of the Wall Street Journal (yeah, yeah, I know, I’m a social media guy, but I still read the newspaper…). The point of this is that Twitters usership has gone from 6 Million to more than 35 Million users since the beginning of February. For most companies, this type of rapid growth would mean great things for their revenues…but since Twitter has no revenue model, this is really just causing a headache, server troubles, and the question is, when can they leverage what so many of our clients are leveraging in order to make money.
Many Web 2.0 tools like Twitter use an ad-revenue model to pull the money they need to operate. According to Stone on Monday, May 18, 2009:
“ Twitter would remain free for consumers and businesses, and that the company’s main focus at the moment is developing new features for commercial users, such as “lightweight analytics” and a directory of commercial accounts that would verify that businesses on Twitter are legitimate.”
They also were contemplating talks with cell phone carries to see if they could create revenue sharing opportunities with them. The thing is, there are a lot of companies out there who are making a lot of money by using Twitter so spread the word on their campaigns. A lot of our clients here are using twitter as a great way to send out the links to their latest blog posts, promote events, and generally spread the word about their offerings. So if business owners and marketers can figure out how to use the tool to make money, then maybe Twitter should take the same approach… After all, with the power to now reach 35 million users instantly, how much better could it possibly be for them?
To learn more about using Twitter and other social media marketing tools, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.
Article by Matthew Arndt, President, Turbo Social Media
About The Author: Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing. 
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