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A Few Cool Social Media Website Tools

Tom Sullivan — Tue, 24 Aug 2010 23:40:21 +0000

If your business has started to see the potential with social media you might be looking for some cool social media tools to utilize on your website. In this article I’ll break down a few of the many tools that could potentially benefit your website:

1) Facebook Like Button- Now that you no longer become a “Fan” of a business, make sure you include the “like” button in all of your blog articles. You may even want to add it to every page of your website.

2) Facebook Activity Feed- The Activity Feed is a plugin displays Facebook profile pictures of your Friends who “like” the website you’re visiting. This a neat tool to use because it can persuade visitors to your website to “like” your business on Facebook, since they can see that their Friends already do.

3) ‘Tweet This’ button- Just like the Facebook “like” button, this Twitter button will allow you to tweet out a blog article or a page of a website with one click of your mouse. WordPress has a plug known as TweetMeMe that allows you to easily add this to any page of your website.

4) Wibiya Social Toolbar- This is a website enhancer that adds a little bar across the bottom of your website or blog. This toolbar encourages people to stay on your website will interacting with others. It also fully integrates with many different social networking websites, including Facebook, Twitter, Google Buzz and YouTube.

These are just a few of the many social networking tools that your business can use on it’s website. Remember, it’s all about encouraging interaction. The more your audience engages the more information you can get from them, and the more quality information you can provide them. All this leads to more business down the road.

If you have any tools you’d like to add to this list please do so. We’d love to hear about it.

The Importance of a Consistent Brand

Zack — Mon, 23 Aug 2010 20:32:17 +0000

A little while back, you may have noticed, that here at Turbo Social Media, we redid our whole website. We upgraded the features as well as the design and style. In order to stay consistent across all outlets of Social Media, that we are present, we have finalized implementing our design on those sites as well. Go Ahead and check them out, I will be waiting right here:

Facebook, Twitter and Youtube.

So what do you think? Pretty cool, huh?

Well this amazing design is not just for the looks. The design was implemented in order for us to keep our brand apparent wherever you find us. Branding is a very important aspect of just about any business as it gives you an edge in competitive markets. Your brand is your promise to your customer, and you want to make yourself know wherever people find you.

To learn more about how we can help you with your Branding and your Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

What should your business tweet about?

Tom Sullivan — Tue, 17 Aug 2010 22:32:06 +0000

I’ve encountered a common question when consulting with my clients: what the heck do I tweet about? If you’re relatively new to social media you’ve probably asked yourself this very question. You can even apply this same questioning to Facebook wall posts.

Assuming you have the audience, or are growing the audience (of Fans and Followers), then the key is putting out the right messages. Here are some basic ideas for “stuff to Tweet about“:

1) Blog posts: If you have a consistent blogging strategy then take advantage of that and set up a feed for your blog posts to your Twitter and Facebook accounts. This can be done through Feedburner, Social Oomph, Twitter Feed or Hootesuite, to name a few. You can also re-purpose old blog posts and link to them from Twitter and Facebook.

2) Tips: Consider tweeting out a tip of the day to your Followers. Tweet about tips, tools, strategies and advice that you know as an expert in your field, but your Followers may not know. They will begin to see you as more of an authority figure in your industry.

3) Questions: Consider discussing a struggle or challenge that you or your Followers have had, and then pose an open-ended question as to what solutions or conclusions your Followers have discovered about this issue. This is a great way to gather feedback from your target market and really learn more about what they want to know and what they are struggling with.

4) Quotes: Famous quotes can be refreshing and inspiring. It’s never a bad idea to tweet out a famous quote now and again.

5) Mentions or Retweets: If you have a new client or a colleague who does something special for you consider giving them a mention. A thank you goes a long way, especially on Twitter. Retweets are also nice to utilize, as you can not only repeat a tweet that you like, but you can also give credit to the person who originally tweeted it.

As you can see, there are plenty of things to tweet about. Remember, unless you’re a famous athlete or celebrity, no one cares what you ate for lunch or where you went shopping. You cannot monetize the power of Twitter if this is your strategy. You need to take the time to learn about your Followers (and Fans) and use Twitter to establish your credibility, increase your visibility, and build relationships.

If you know of other popular things to tweet about feel free to leave us a comment.

Twitter: 2 Billion Tweets per Month and Counting

Zack — Tue, 08 Jun 2010 21:16:23 +0000

A new report has come out that states, that there are around 2 Billion tweets per month on Twitter. That is Billion… with a “B.” This is just more proof that Social Networking and Social Media Marketing are HUGE, and you and your business and missing out by not grabbing a piece of this. Twitter is getting bigger every single day, with more users joining and sharing their information for you to read. It only makes sense for you to be a part of it, so your company does not get left behind.

Now I know what you are thinking, “2Billion tweets a month is a lot, but there is no way that number will continue to rise, it has to be on its way down…” Well what if I told you that Twitter reached its 1 billionth tweet back in the fall of 2008. Nearly 1 year later, it reached 5 billion tweets. In March of 2010, Twitter hit the 10 billion tweet mark, and now, less than 3 months later, they are over the 15 billion tweet mark. The graph would look something like this:

Aside from showing the insane growth of Twitter, these numbers tell us something else: Everyone and their mother is now on Twitter. That means there are that many more people out there to sell your products or services too. It is a great way to keep in touch, syndicate out your Blog Posts, or Network. Twitter is the best way to stay up to date on current issues build your business to a level you are happy with.

To learn more about Social Media Marketing and the Importance of Social Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

The Importance of Social Media Buttons on Your Site

Zack — Tue, 06 Apr 2010 23:31:22 +0000

Social media is obviously a very important part of growing your business in the new millennium. Social media allows you to connect with other like minded folks who can help your business grow. In order to grow your social media lists, you need to make sure people can find you with ease, so the goal is to make it easy for them. Obviously when accepting friends on Facebook you can send them a quick message telling them to follow you on twitter, or become a fan of you on Facebook. But what about from your blog? It does not make a whole lot of sense to tell people to check you out on Facebook or on Twitter in EVERY post. That is where social media buttons come in.

If you are not too sure what I am talking about, by mentioning Social Media Buttons, scroll up to the top of this page and look in the upper right hand corner. These “buttons” link directly to Turbo’s social media accounts. Don’t believe me? Go ahead and click on them… seriously go ahead, I will wait…. Pretty cool huh?

I am sure you have probably seen these before on many other sites. We did not come up with this idea, but it is catching on quick with many websites and blogs across the Internet. These Social media buttons are actually quite important. Social media is all abotu being connected to others, so your goal and objective should be to make it as simple and as easy as possible for others to get in touch with you. Imagine if we did not have this. If you wanted to connect with us on Twitter, you would have to Search for Turbo Social Media within twitter, and may not find as as we are titled “TurboSMM.” Same with Facebook, if you wanted to check us out there, you would have to open a new window and go to facebook and search for us. These buttons at the top of the page, take all the work out of it, you can click on any of them and be immediately taken to the page and connect with us there. You can connect with us on Twitter, Facebook, Youtube, LinkedIn or check out our RSS.

To learn more about Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Also be sure to connect with us on Facebook, Twitter and LinkedIn by going to the top of the… oh who am I kidding, you know how to connect with us!

Article by Zack Zucker, Director of Operations, Turbo Social Media

Arguing Business Week and Their Call Out of Social Media Myths

Zack — Tue, 23 Mar 2010 23:30:16 +0000

Recently someone forwarded me an article from BusinessWeek, outlining “Social Media Myths,” and asked me if this was true and if they should be concerned. I told her that there is nothing to be worried about, and that the article was not researched well and that his arguments were superficial at best. Social Media Marketing is a powerful tool and one that is not going anywhere, anytime soon.

This article that was featured on BusinessWeek, outlines some myths about Social Media Marketing, and explained why you should steer clear of it. The first problem with this article, is he only uses Social Networking sites as his examples, which we all know is only 1 part of Social Media Marketing. He never mentions, video marketing, social bookmarking sites, Information pages, Press Releases or blogs. His understanding of Social Media Marketing is narrow and un-educated, as he feels all social media marketing is, is Facebook, Twitter, Myspace and LinkedIn.

As we know by now, Facebook, Twitter and LinkedIn are all crucial staples in the Social Networking arsenal, but there is a reason we do not talk about Myspace. Prior to the time BusinessWeek’s article was written, Myspace had started making changes to their site, being more geared towards celebrities and musicians. Myspace was not a big place for companies to begin with, just a place for tweens to gather and gawk at their favorite celebs, or a place for rising artists to share their new music. Myspace targets these users, knowing that it cannot compete with what Facebook and Twitter have to offer

He mentions that if you want your social networking site to work for your business, you have to invest money in it, and not just in the ‘free’ side of it. This right there should tip you off that he is not exactly sure what he is talking about. Social networking is a simple and easy tool used to connect with other business’ and business owners, or like minded people that can all help your business. These sites offer hundreds of free tools to add to your page to make it powerful. Just take Kelly O’Neil’s fan page for example: in the left hand sidebar you find a little opt-in box to sign up… that is just a basic HTML box… done for FREE!

Towards the end of their article, the author mentions that Social Networking sites are NOT for Marketing. Is this guy kidding? It was at this point I figured his article was just an early April Fool’s joke. Sure these sites may not have been developed for marketing, and it may not be their ONLY purpose, but these sites do an incredible job at marketing. On Facebook you can set up a fan page for your business allowing you to give information and connect with your clients at the same time. On both Facebook and Twitter you can link up your Blog articles via a RSS feed to bring the visibility of your company to that many more people.

To close his article, he mentions that Social Networking will be swept under the rug and forgotten in coming years. Newer and better things will come along and make it pointless…. I am pretty sure this same argument was made about the TV… and computers… and even the internet. In January of 2009 (2 months before this article was written) Facebook had 150 Million users. Today (14 months later), Facebook has over 400 million users. That is an increase of OVER 265%!!!

Social media marketing is showing no signs of slowing down. Heck, everyday, more and more people join the Social Media army and set up camp on Facebook, Twitter or one of the many sites on the internet used to connect with other people and promote themselves or their business. If Social Media was slowing down, I am sure large companies such as Pepsi, would not be ditching their famous Super Bowl Ads, in lieu of Social Media Marketing. The world is online, Business’ are Online. People are online. Maybe your marketing should be online too….

To learn more about Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

The Buzz About Google Buzz

Zack — Thu, 18 Feb 2010 21:38:34 +0000

Well hello everyone! For those of you who missed me, I apologize for the delay between blog posts. To those of you who did not miss me.. was it something I said?

Anyway, in the month it has been since my last blog post, a lot has been going on in the Social Media World, but none bigger than Google Buzz. Google is at it again, as they set themselves up to be the big player in the Social Media Game. Google Buzz is a great new feature located within your Gmail account, that allows you to chat and interact with your friends socially, combining the best of E-mail, Twitter, Chat and Facebook, all into one tool.

Buzz takes a list of the people you email most (that are also on Gmail) and adds them as your followers. Then in your Buzz inbox, you can post messages, videos, pictures, and links that everyone can see, just as they would on Facebook and Twitter! Unlike Facebook and Twitter though, videos and images are easily viewed right from the Buzz screen, and you are also not limited to 140 characters. One of the greatest features that Buzz offers is a threaded comments section. So when looking at all the various Buzz’s on your screen, you can follow comments and conversations with ease. You can also reply directly to someone via email or chat, or send private messages, all on Buzz.

Buzz is a fun new thing that Google has recently introduced and as always, there is a lot of hype surrounding it. Google has made a habit of taking things to the next level, and I suspect it will not be long before Twitter and Facebook and scrambling to catch Buzz.

Thank You, and I encourage you to leave and comments or questions below. To learn more about Google Buzz and Social Networking, be sure to check our our video series! Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

Twitter and Facebook Updates Now Indexed By Google

Zack — Thu, 10 Dec 2009 23:55:00 +0000

Google is at it again. No Google has not bought any new companies, but they have found a way to stay in the loop on what is going on Facebook and Twitter. Google now has a section in their search results that feeds in real time status updates from Facebook and Twitter (and a few other smaller sites).

What this means is, along with all other search results, you are also given the chance to see what is being talked about on the internet’s top 2 Social Networking sites. How it works is, when you type in your search query, Google brings up all of its normal results, but it has added a feature on the page titled “Latest Updates” in which in real time it updates with all that is being said on that subject on the Social Networking giants.

This has single handedly just made using Twitter and Facebook that much more important. You could be a doctor, or a dentist, a realtor, whatever. If you are updating your status and somebody is to type in one of your keywords, they just may find you. Social Media is all about being found through the internet and these Word-of-Mouth ways of networking. So increase your chances of being found and start to partake in the Social Networking festivities. You can read more about this new feature here.

To learn more about Social Media Marketing and the Importance of Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

Facebook Vs. Twitter: Battle of the Social Network Stars

Zack — Tue, 08 Dec 2009 23:10:57 +0000

If you have been paying attention to our blog posts, there are two items we talk about regularly: Twitter and Facebook. And this is not by accident. The reason we talk about these two so often is because they are quite possibly the most powerful tools out there for social networking. So here and now we are going to outline both of their similarities and differences in hopes of determining the better of the two.

Applications: Both Twitter and Facebook offer various applications in order to make your experience better. On Facebook all of the applications are within the system, and some great ones such as Static FMBL help you create a better experience for friends. Although apps such as Farmville and Mafia Wars become overwhelming and get in the way. Twitter has no built in applications, instead they are all housed outside and are used to make your experience better. These items include Tweetdeck, Twollow, Tweetlater, Twitterfeed, etc… All of these applications are designed to help you grow your list. Edge: Twitter

Network Building: On Facebook you are building friends and on Twitter you are building followers, but either way, you are building your network. Within Facebook you can only have 5,000 friends, unless of course you have a fan page, then your following is unlimited. With Twitter you can have an unlimited amount of followers, but with tools such as Auto Follow, you often end up following people without knowing it, and all your friends are kept in one place. Facebook is slower and limited, but can have multiple areas to house friends/fans, whereas Twitter your list can grow faster but not always aware of your list. Edge: Tie

Communicating With Network: Both platforms give you the option to connect and message with friends and followers. On Facebook you can send personalized messages, write on people’s walls, comment on pictures and videos, whereas on Twitter you can really only send direct messages. Edge: Facebook

Overall both of these platforms are great for Social Networking and in all honesty, both of them can help you grow your business no matter what you are doing. But for sake of this post I will crown a winner (and no, this time I will not remain indecisive). Twitter allows you to grow your list much faster and connect with much more people. However the search function within Twitter needs a lot of work, and in Business there is nothing better than the personalized touch that Facebook can offer. So with that, I crown the winner of this head to head battle: Facebook

To learn more about Social Media Marketing and the Importance of Social Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Be a Fan of Turbo on Facebook! And be sure to Follow us on Twitter too!

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

How To Be Professional When Using Facebook and Twitter

Zack — Thu, 05 Nov 2009 23:04:35 +0000

Facebook and Twitter have become amazing tools for Social Networking, whether it be for business or for fun. A few years ago a slew of these Social Networking sites popped up (MySpace, Facebook, Orkut, Flickr, etc..), most of which were designed by college aged kids giving them a way to stay in contact or connect and share via the web. Over time though, many of these sites have taken on new roles: that of professional networking.

LinkedIn is sort of the place to go for business networking, but it does not have as many users or as much reach as Facebook and Twitter. The only other site that has nearly as many users is Myspace.. and let’s face it, Myspace anymore is more for the music scene or the tweens looking to have their fun. The question is, how do you distinguish yourself on these sites as a professional and not as a Frat boy sharing his fun? it all comes down to how you represent yourself.

Take our fearless leader, Matt, for instance. His Facebook page is clean cut and straightforward. As is his twitter account. He does not post inappropriate pictures of himself and his messages are always geared towards business. These sites are designed for networking, so that is what you should be doing: Networking. You should be reaching out and friending/following people of similar interests and learning everything you can about them and how you can help each other in business… help each other reach the top.

To learn more about Social Media Marketing and the Importance of Networking, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media