So Here Is the Article I found It is actually a press release that is being used for search engine optimization as you can see by their use of “anchor text”.

The practice, “Smile South Florida” is run by Dr. Charles Nottingham and Dr. Kenneth Anenberg. In this article they discuss how Smile South Florida is using patient video testimonials on its website.  I just wanted to point out what a great idea it is for cosmetic dentists to use patient testimonials on their websites, and I think they are incredibly smart for using this emerging technique.

However, there are a few essential things that I would do to make this much more effective:

• The videos are great, I would edit them so that they have intro’s and outro’s as well as text telling someone who finds the video where to go to get more information (also known as watermarking)
• Distribute the videos with unique titles out on as many video sites as possible.  This will increase the SEO opportunities and create buzz and traffic to the Dentist’s website.
• On the press release, I would allow commenting to engage those reading it in conversation about the Videos.
• They are involved in some blogging, which is fantastic and they did a smart thing by posting the press release I found onto their blog in this article.
  
• They are also doing things correctly by having the Social Bookmarking links on the blog article as well.  This will allow users that like the article to submit it to all of the important social bookmarking sites like Digg and Delicious.  I would take this one step further by actually manually submitting the article and changing up the title and description.  This will allow extra linking and reach of the same article.
• They have a way to subscribe to the blog, but without having the blog on Google’s FeedBurner Service, they are losing out on the free and easy to use syndication.
• The only other thing that I would suggest is to blog more often (but I would tell that to anyone not attempting to blog at least twice per week!)

Overall, I would give their social media efforts a B-.  I know I’m being critical here considering that most cosmetic dentists are not using social media marketing at all!  This is a great example of how dentists can learn to use the social web to generate new patients.

Please comment below or to learn more about Turbo Social Media’s services for Medical Professionals, fill out the form to the right and watch my easy to understand Video Series!

Thanks and I look forward to hearing from you all!

Matthew Arndt, President, Turbo Social Media- 877-673-7096.

Related posts:

1. Improving Social Media Marketing for Cosmetic Dentists
2. Why is blogging so important for a cosmetic surgeon?
3. Why is Video Marketing Such a Key Role for Medical Professionals?

At this point you may be asking yourself how this would benefit anyone in the Medical fields, and my question to you is: “How could it not?” Video sites are a great way for many Doctors, Chiropractors and Cosmetic Surgeons to get their name out there with minimal investment. Online videos give the author a chance to reach a huge audience, for little money, which in turn creates an astounding ROI. Medical Professionals can talk about their practice, much like a commercial would, and drive traffic to their website. After somebody watches their video, and visits their site, the likelihood of that prospect turning into a client is much greater.

All of the Video sites, such as Youtube, Vimeo and Kewego, are free sites and the videos get watched by thousands if not millions of people… that is if everything is done right. Anyone can get their video on these sites, but it is another thing to get a following and get people to comment and create buzz around your video. Which is why many people are turning to the experts (that’s us!). When a video is done right, it is much easier to be found.

Video Marketing is a powerful tool because of its engagement potential, SEO value, and measurement opportunities.  There are specific steps professionals should take to make their video as popular as possible and we have the tools to manage those steps.  Remember to choose content that is informative and connects with the viewer. And recognize the power of the platforms that surround you. Online video is a powerful marketing tool if used correctly.

Related posts:

1. Web Video for Social Media Marketing : Does it need to be “professional” or not?
2. Is the Traffic Geyser Video Marketing Submission Service all that it claims to be?
3. Flip Cam and Video Marketing