Turbo Social Media Marketing » marketing | Turbo Social Media Marketing

Rumor: Google to Buy Groupon? How This Affects You

Zack — Mon, 29 Nov 2010 18:39:46 +0000

According to Mashable, Google might be looking to spend a little cash ($2.5 billion to be exact) to purchase online money saving juggernaut, Groupon. This would be yet, another huge purchase by Google and another step forward int he progression of the online revolution.

For those of you unfamiliar with Groupon, it is a great website that allows you to get deals on featured items, based on how many others are also interested in purchasing that item in your area, like a Group Coupon (Groupon). In the last year, Groupon has become one of the top online companies, rising in value in excess of $1 billion! A company doing this well will obviously have copycats, and Google might be making the right choice in buying them out (assuming these rumors are true.

How this helps Groupon and Google
If Google is in the process of buying them out, this deal could be huge for the both of them. Google is a powerhouse when it comes to online marketing, and if they were not to buy them out, they would create some program of its own, that would only take business away from Groupon. At the same time, Google can now integrate the Groupon business model into their own their own, and combine it with platforms, such as Google Places, giving bug and small business alike, a great way to market.

How this helps you
As I stated above Google would likely be integrating Groupon into its own platforms, such as Google Places, allowing companies to advertise in new areas, as well as offer more Groupon-esque discounts to an even larger audience. Google is obviously the largest online company int he world and one of the most recognizable brands. Google’s size helps reach an even larger audience, which means more discounts for consumers and for you Business owners out there, it is another great Social media outlet for promoting your brand and getting your product out there.

Over the years, Google has purchased many companies, and with the exception of a few (*cough-cough* Google Radio *cough*) they have really grown beyond all expectations and helped revolutionize what we do online. So if these rumors are true, and Groupon is about to become Googleized, then expect to be blown away, and be ready to reap the rewards.

For more information on Social Media Marketing for your and your business, please feel free to contact us and give us a call 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below.

The Importance of a Consistent Brand

Zack — Mon, 23 Aug 2010 20:32:17 +0000

A little while back, you may have noticed, that here at Turbo Social Media, we redid our whole website. We upgraded the features as well as the design and style. In order to stay consistent across all outlets of Social Media, that we are present, we have finalized implementing our design on those sites as well. Go Ahead and check them out, I will be waiting right here:

Facebook, Twitter and Youtube.

So what do you think? Pretty cool, huh?

Well this amazing design is not just for the looks. The design was implemented in order for us to keep our brand apparent wherever you find us. Branding is a very important aspect of just about any business as it gives you an edge in competitive markets. Your brand is your promise to your customer, and you want to make yourself know wherever people find you.

To learn more about how we can help you with your Branding and your Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

Social Media Not Producing the Leads You Want?

Zack — Tue, 20 Jul 2010 22:21:27 +0000

Early last week, I was reading one of my favorite social media sites, and came across a somewhat disturbing article. The article discusses results of some tests that find that Social Media Marketing does not produce leads for your company, and that it can be considered a waste of money. The author of the article points out at the end of the article that the finding of this test are short-sighted a real answer cannot be derived from these results.

The problem is, the results of this test are wrong, and only because they are not finished. As the author explains in the last paragraph, the results of these tests were observing social media marketing much like that of traditional marketing, where “lead generation happens at the point of arrival.” However the big difference is, is that Social Media Marketing utilizes various aspects of the internet to create buzz and drive traffic to your site. It then becomes your job to capture this traffic as your leads.

Here at Turbo Social Media, with every site we build for a client, we strongly urge them to add in a form on their site, and wherever possible encourage people to fill out the forms. Dangle a carrot for them, with offering a complimentary product, or some advice of some sort and capture their information. People came to your site because they were interested in what you had to say, so do not lose them by not offering them something upon their arrival.

To learn more about building leads through Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Turbo Social Media Gets Rave Review from Valued Client

Zack — Tue, 13 Jul 2010 22:33:16 +0000

As a company, we are committed to excellent service for all of our clients. We strive to do our best work each and every time and develop an end result that all of our clients will be happy with.

Recently, we were given the honor of helping Jordan McAuley, owner of Contact Any Celebrity, revamp his site out of the old fashioned internet style that of the wonderful world of Web 2.0. There was a lot of work that went into his site, but we were up for the challenge and have developed a great looking, functioning site, that helps him promote is growing business! Be sure to check out his site, www.contactanycelebrity.com and read his testimonial below.

My site ContactAnyCelebrity.com has been live since 1996, so as you can imagine it was built on very outdated technology (Frontpage!). I knew we had to implement social media and get on the WordPress platform ASAP because we were losing potential customers (our site looked old) and search engine rankings (there was no easy way to add or manage content). Then I discovered Turbo Social Media! Switching our existing site with its huge dynamic database (over 60,000 celebrities), thousands of affiliates, and a lot of traffic to a new platform was not easy, because here were so many tricky things that had to be handled. Matt, Zack and their team were not only able to revamp our site so it looks great, but is also now powered by all of the latest web technology – not an easy task! The best part is we can now add content, videos, blog posts, etc. ourselves without having to pay a webmaster every time, and plugins can do many tasks we had been frustratingly doing by hand automatically. Turbo Social Media has literally saved my site (and my sanity!) I highly recommend them.

-Jordan McAuley, Owner, ContactAnyCelebrity.com

To learn more about Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

The Pros and Cons of Bookmarking with StumbleUpon

Zack — Wed, 30 Jun 2010 18:34:43 +0000

As we have discussed in previous blog posts, Social Bookmarking is a key part of the whole Social Media Marketing System. They bookmarking sites are a great way to build back links, as well as put your information on the internet for more people to see. Some of these sites help to create traffic tot eh bookmarking site, where people can read your blog posts and follow you there, where as others help direct a lot of traffic directly to your site, which is what most people strive to do. However the amount of traffic is not always a good thing.

StumbleUpon has moved its way up in popularity of most used Social Bookmarking sites, as it is fun and easy to use and it drives mounds of traffic to your site. The downside to this traffic is built into the way StumbleUpon is used. Most people download the Stumble Toolbar, and it allows them to randomly flip through websites based on their favorite topics. So if you are a Business Enthusiast, you can flip through all Business related sites that have been bookmarked within StumbleUpon. Now this is a whole lot of fun, however there is a huge drawback: it drives the bounce rate for the site sky high. The bounce rate of a site is determined by the amount of people who visit a site and leave after only viewing 1 page, or before a specified amount of time.

Take a look at this picture below from one of the sites was manage. For the month of April, they had 109 visits to their site, however the average time on the site was 1 second, and the bounce rate was over 97%!! This is not quality traffic, this is people who came to the site and did not find it interesting or did not find what they were looking for.

StumbleUpon Stats (click to enlarge)

What most people forget about when driving traffic to their site, is that they should be targeting their traffic to drive in a higher quality of prospects. Sure StumbleUpon can help drive hoards of people to your site, however, you rarely find any business from it. I am sure you can find that one diamond in the rough, and the odds are, the more people you drive to your site, you will find 1 or 2. However, from our experience the only thing you get from StumbleUpon is a sky high Bounce Rate, a lower average viewing time on pages and a lower pages viewed per visit. And if you are like me, and really enjoy reading your analytics reports and finding out the best trends to observe, this StumbleUpon effect throws a blanket over the whole thing, and it becomes very difficult to get an accurate reading.

To learn more about Social Media Marketing and the Importance of Social Bookmarking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

WordPress.com Passes 200 Million Posts

Zack — Tue, 22 Jun 2010 16:08:26 +0000

Two weeks ago I wrote a blog post about Twitter and it’s 15 billionths tweet. The purpose of that blog post was to outline, just how big Social Media Marketing is. if Twitter is seeing 2 billion tweets per month, then that just goes to show you how often people are sharing information online.

This last week, we heard another milestone has been surpassed, as WordPress.com has seen its 200 millionth Blog Post! Again these are staggering numbers. With the installable version of WordPress (which we use for ALL of our clients) releasing version 3.0 this last week as well, it is quite obvious that WordPress means business, and is a powerful platform.

Sure blogging takes a little more time than a 140 character tweet or a quick Facebook update, but the blog post itself is a great way to dish out information, intrigue interest of others and help you build a larger network. You can then link your blog up to Twitter and Facebook and build your network even larger! Blogging is essential to your business and social media marketing, so again, it comes as no surprise to see a blogging platform as wonderful as WordPress reach such an awesome milestone!

To learn more about Social Media Marketing and the Importance of blogging, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

Twitter: 2 Billion Tweets per Month and Counting

Zack — Tue, 08 Jun 2010 21:16:23 +0000

A new report has come out that states, that there are around 2 Billion tweets per month on Twitter. That is Billion… with a “B.” This is just more proof that Social Networking and Social Media Marketing are HUGE, and you and your business and missing out by not grabbing a piece of this. Twitter is getting bigger every single day, with more users joining and sharing their information for you to read. It only makes sense for you to be a part of it, so your company does not get left behind.

Now I know what you are thinking, “2Billion tweets a month is a lot, but there is no way that number will continue to rise, it has to be on its way down…” Well what if I told you that Twitter reached its 1 billionth tweet back in the fall of 2008. Nearly 1 year later, it reached 5 billion tweets. In March of 2010, Twitter hit the 10 billion tweet mark, and now, less than 3 months later, they are over the 15 billion tweet mark. The graph would look something like this:

Aside from showing the insane growth of Twitter, these numbers tell us something else: Everyone and their mother is now on Twitter. That means there are that many more people out there to sell your products or services too. It is a great way to keep in touch, syndicate out your Blog Posts, or Network. Twitter is the best way to stay up to date on current issues build your business to a level you are happy with.

To learn more about Social Media Marketing and the Importance of Social Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

Tools for Making Social Media Easier and More Effective: Disqus

Zack — Wed, 02 Jun 2010 15:05:10 +0000

Scroll to the bottom of this blog post. What is that you read at the end of every post? No not that amazing bio about me… I am talking about the call to action. At the end of all of my blog post, many of you will notice I always direct you to leave questions and comments (and thank you to all who do) as well as click on other links for more information. Whereas this is great practice for all of you writing your own blog posts, we have found a new tool that makes this more interesting and helps you use Social media to its fullest at the same time. This tool is called “Disqus.”

Disqus (pronounced “dis-Kuss”), is a new tool that you can integrate to your blog for a stronger user experience on your site. Disqus allows users to log in with their Facebook, Twitter or OpenID accounts (and a couple others) to interact with other viewers of the blog. When logged in on Facebook and Twitter, you can also share your comment with your profile. Go ahead and try it! At the bottom of this page log in with either your Facebook or your twitter account and leave a comment as to how fantastic we are. Then go and check your account and you will see it right there on Twitter/Facebook for everyone to see!

Disqus is a great example of how social media can be used to really tie everything together and be linked up. It is very important to be as visible as possible from all facets of social media and this tool does just that, but allowing you to comment on one blog, and sharing that comment with your friends and followers, all at the same time.

“Disqus is all about changing the way people think about discussion on the web. [They're] big believers in the conversations and communities that form on blogs and other sites.” We have to say, that we completely agree with them

To learn more about Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

Get The Most of Web 2.0 While Using WordPress 3.0

Zack — Wed, 19 May 2010 16:36:32 +0000

For those of you WordPress fanatics out there, I am sure you have heard by now that WordPress 3.0 is on its way out. Originally they wanted to release it at the beginning of this month, but they help back as they worked out a couple of their bugs. For those of you who are not as fanatical about WordPress, or are using another site to house your blog, you may want to consider making the change.

Here at Turbo Social Media we have been preaching about the greatness of WordPress for a long time. We enjoy its ease of use, the plug-ins available and the tools it possess’ to help make your website/blog as great as it can be. We believe that WordPress has the ability to help you make your site great, and now with WordPress 3.0, it is being taken to all new levels.

Some of the new updates to WordPress range from the ease of “custom” templates and built in support, all the way to easy menu navigation control and custom link shorteners (really like this one). For a full list of all the great additions and some of the walkthroughs of these new tools, check out this blog article here.

When building a website for your company, you always want to make sure there is a nice design, it is easy to use and that you possess all the tools necessary to help your site be found on all of the search engines. WordPress gives you all of this, and with their launch of version 3.0, they make it all even easier

To learn more about Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Manager Client Services, Turbo Social Media

Turbo Social Media Facebook Window Decal

Zack — Wed, 28 Apr 2010 21:43:30 +0000

Our President Matt With Our Decal

Just yesterday, I retweeted out an article by Mashable, talking about the new Facebook Window Decals. Much to our surprise, today, we were one of the lucky Business on Facebook that also received their window decal. Facebook has sent these out to a select base of companies in hopes of them being the spokespeople for Facebook’s leap into the local business marketing niche.

Facebook is obviously a powerful medium for business’ to showcase their company, and help drive more customers to their site, banking on the idea that “businesses that promote their Page off-Facebook tend to see a 20% or greater increase in connections.”

This step into amping up their Business Searches within Facebook seems to be a smart maneuver on their part, as they now have Foursquare and Google’s “Favorite Places” decals used on their maps.

Facebook’s mission is to help people share and make the world more open and connected. And by no bring the offline place of business and connecting it to its online counterpart, they are helping all business’ succeed in a powerful way.

Do You "Like" Us on Facebook?

To learn more about Social Media Marketing and the Importance of Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media