At the conference, we were able to meet many new faces and business owners who will help us expand our network. We have learned in the past that conferences and seminars are great places to meet new people either for networking or as potential clients, as these people are showing an eagerness to learn and get ahead, and is this not what we want as one of our potential clients or colleagues?

We met people from all over the world of business from Life coaches and Marriage coaches, to interior decorators, chefs and authors. Every person was there to learn as well as have something to offer to other people. Check out some of the pictures from the event on our Facebook Fan Page! (and while you are there be sure to become a fan of us, if you have not done so already)

To learn more about Social Media Marketing and the Importance of Networking, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

Related posts:

1. So Where Can We Meet The Turbo Team This Fall?
2. How Does Marketing to the Affluent Work For Social Media Marketing?
3. How are business coaches using Social Media Marketing to boost revenues?

Content Sharing Through Social Media

We’ve often talked about how social media marketing is all about sharing great content.  The content is there for many reasons.  If you share, then you position yourself or your company as the expert in your industry.  You also gain visibility, and have the chance to have your content shared with others participating on the social web.  Your goal here should be to find one of the many different way’s of having your visitors subscribing to your updates, via an Email Opt-In, RSS Feed Subscription, having them “follow” your tweets, “friend” you on facebook, or “connect” with LinkedIn.

So, you’ve been successful with your sharing, you’ve built your following, and you’d like to promote an event now…but how?

Well, the usual response is to market directly to your list, by sending messages about it, but this needs to be done delicately.  Everyone can understand the power of reaching out to a list of fans, but with social media, this has often been abused.  In the marketing world, we do our best to connect with our market, but understanding the idea of giving to gain is the most important thing we can do.

OK, so I have to give, and I don’t want to abuse my list, but I still need them to come, how should I approach this?

Of course you need to send promotions, and that is fine, but there is a proper balance that needs to be respected when marketing through social media.   When doing a promotion, its important to share snippits of the content about the topic interspersed with the promotion.  Without this content, your followers will view you as a spammer instead of a friend.  Your followers want to trust what you are sending them, as well as have confidence in you, so make sure that you don’t over-do your promotion.

How do I know when I’ve overdone my promotion and when I hit my list’s breaking point?

The whole point of marketing with social media is the “pull” effect.  My friend Kelly O’Neil, the Marketing to the Affluent head coach from Marketing to Millionaires has told me that if you do your marketing correctly, then business flows to you without overdone promotions, price cuts, or advertising.  So you’ll know that your list is sick of it when the interactions on facebook, blogs, and twitter stop, your followers begin to unsubscribe, and business starts slowing down.  Its important to interact on a personal level at all times in order to have the maximum benefit from your social media marketing!

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Related posts:

1. How is Social Media Marketing for Business Different From Traditional Advertising?
2. What is an Authority Blog and How can it be used?
3. How Does Marketing to the Affluent Work For Social Media Marketing?

In this first Video, Matt and Kelly discuss the ways that Kelly markets her coaching program and how she had been leveraging social media marketing in the past.

In Video 2: Kelly reveals how she has been leveraging social media marketing including blogging, article marketing, and social networking, for her company and to promote her retreat, and what she recommends for her clients…this insider information is incredibly valuable, as Kelly’s private coaching days run more than $10K!  Watch and enjoy!

To learn visit Kelly’s blog, visit http://www.MarketingToMillionaires.com

To learn about Kelly’s retreat, visit http://www.MarketingToMillionairesRetreat.com

Now, Kelly leaked that we spent some time with Patti Stanger, of the Bravo TV show, The Millionaire Match Maker, I thought I would also include some photo proof of that.  Patti is going to be a special guest at Kelly’s Retreat coming up this October!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Related posts:

1. How are business coaches using Social Media Marketing to boost revenues?
2. How Does Marketing to the Affluent Work For Social Media Marketing?
3. How is Social Media Marketing for Business Different From Traditional Advertising?

So, the point of this article isn’t so much to tell you how great business coaches are, but to show you how they’ve been leveraging social media marketing to bring in more clients for their firms.

One of my coaches and client’s, Kelly O’Neil, of Marketing to Millionaires, coaches on Marketing to the Affluent. When she came to us, she was doing a lot of content creation, but unfortunately, was having trouble making the content really work for her. So we redid her blog and helped her out by syndicating the content she provided to us. We also went through and optimized her blog articles, helped her to re purpose them and syndicated them on the many article publication sites. We also took her videos, edited them, and then did video blasts. Finally, Kelly is already very active with her social networking, so we worked with her on making sure that she shared the content that she wrote with her “networks” online. This is only the beginning of what we’ve been doing with her, but to see what she’s been doing in action, visit her blog at http://www.MarketingToMillionaires.com.

I also wanted to include a video that was used as a part of a video blast for Marketing to Millionaires:

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Related posts:

1. Business Coaches leveraging Social Media Marketing to promote programs and events!
2. The Turbo Team Helps Teach Marketing to the Affluent
3. How Does Marketing to the Affluent Work For Social Media Marketing?

As of 2009, the demographics of people on the internet is vastly different than those on the internet circa 1996.  The reasons are:

1. Barrier to Entry (buying a computer that can connect to the internet now can cost as little as $300)
2. Prevalence of the Internet as a Communications Tool
3. Free/Cheap Public Internet Access

Now, I’m sure there are many more reasons, but these are my top ones.

A few of the things that I’ve learned when approaching the affluent population is having a product to market that they actually want!  I work with many doctors that offer expensive elective procedures and they wonder why some of their consults don’t close…

Its simple, they were targeting the wrong market, with the wrong message, using the wrong medium!

The affluent tend to do more research when making a large purchase, and social media marketing is a great way to reach them.  The wonderful part about Social Media Marketing is that if you approach it right, then it becomes really easy to establish yourself as the expert in your market.

If you are looking to learn more about Marketing to the Affluent than you should definitley check out my coach, Kelly O’Neil’s program.  If you just want more info, she’s offering a free CD – “7 Surefire Marketing Strategies fo Market to Millionaires (TM) or at least people who spend like they are”. I would definitley reccomend at least checking her out…she can do wonders for your business/practice.

If you’re looking to attend her event, (I am attending by the way), in Los Angeles, October 22-24, then check out all the details on the “Marketing To Millionaires Retreat”.  Right now she’s offering $750 off registration for early bird subscribers!

To learn more about social media marketing to the affluent, simply fill out the form to the left and request our 5 part video series on social media marketing.  It’s free, and there’s no obligation to buy anything!

Thanks for reading and I encourage you to leave comments or questions below or connect with me socially as well using the links on the left.

-Matthew Arndt, President, Turbo Social Media, 877.673.7096

Related posts:

1. Is there ever “too much” social media marketing?
2. The Turbo Team Helps Teach Marketing to the Affluent
3. Will Social Media Marketing Work for Every Business?