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7 Ways To Double The Conversion On Your WordPress Blog – Part 4 of 4

Mike Lorence — Mon, 14 Jun 2010 15:19:44 +0000

I’m back for my fourth and final guest blog post. By the way; if you’d like to apply to get me to be a guest writer on your blog or Facebook page, then send an email right now to jv@smallbusinessblackbelts.com and put “Guest Writer” in the subject line. You need to let me know how big your house list is. This is up for grabs for the first 3 (and only the first 3) who respond.

Strategy #5: Use Involvement Devices To Boost Conversion

Ok, today I’ll cover the topic of Call To Actions (aka CTA) and involvement devices. Let’s first talk about involvement devices. Robert Chaldini wrote a ground breaking book called Influence. If you have not read it, you’ve gotta. He talks about how to use commitment and consistency to increase response rate.

Here’s how to apply this to your blog. Get your readers to take subtle, easy actions that have very low barriers to completion. This is easily done with putting an entry pop on your blog. If you are a plastic surgeon, you might put a simple pop up on your blog that says “Do you have wrinkles?” Since most people do have wrinkles, most will answer yes.

When they answer yes, redirect them to a webform that says “Sign up for my blog and get my 7 Tips To Taking 20 Years Off The Look Of Your Face.” The response rate can be 10%-30% higher on that webform if you ask a prequalifying easy question first like “do you have wrinkles.”

Strategy #6: Use Effective Calls To Action To Maximize Conversion

Finally, I’ll close with the topic of how to craft a good call to action. In order for a blog reader to take a call to action (thus dramatically improve your blogs conversion rate), you’ve got to leverage the three psychological triggers of scarcity, urgency, and curiosity.

The best way to illustrate this is to show you the difference between (3) examples calls to action (CTA). Say you own a Yoga instruction business, and you’re blogging about the health benefits of Yoga. And you’ve got a little 15 page free report entitled “5 Ways To Improve Your Marriage By Using Yoga.

Remember you want to use your blog to build your house list. So here are the three ways to end your blog posts:

Click here to get my free report entitled 5 Ways To Improve Your Marriage with Yoga

Click here right now to get my 5 Ways To Improve Your Marriage with Yoga

Only for the next 13 who click here immediately – get my free research report worth $27 entitled 5 Ways To Improve your Marriage With Yoga.

The first CTA is blah. No scarcity, no urgency, barely any curiosity. The last CTA incorporates all three.

Strategy #7: Use Google Optimizer To Test Different Calls To Action and Headlines

Bonus tip. Use the free multivariate testing tool called Google Optimizer on your blog. It’s easy to split test placement of different calls to action to see which gets the higher conversion rate. This topic needs about 4 blog posts dedicated to it. If you want Matt to have me guest blog about this tool and using it in your business, leave some comments on this post to that effect.

Mike Lorence is the founder of Small Business Blackbelts – he teaches entrepreneurs how to double their cashflow in 9 months or less. And he guarantees that. Click here immediately now to see if there are any free Business Owner Bailout Packages worth $597.39 left for you.

P. S. If you are one of the few who has not yet completed our easy survey (we’ll give you a free $47 gift for doing so), whatya waitin’ for? Go here right now and take the short survey.

The Buzz About Google Buzz

Zack — Thu, 18 Feb 2010 21:38:34 +0000

Well hello everyone! For those of you who missed me, I apologize for the delay between blog posts. To those of you who did not miss me.. was it something I said?

Anyway, in the month it has been since my last blog post, a lot has been going on in the Social Media World, but none bigger than Google Buzz. Google is at it again, as they set themselves up to be the big player in the Social Media Game. Google Buzz is a great new feature located within your Gmail account, that allows you to chat and interact with your friends socially, combining the best of E-mail, Twitter, Chat and Facebook, all into one tool.

Buzz takes a list of the people you email most (that are also on Gmail) and adds them as your followers. Then in your Buzz inbox, you can post messages, videos, pictures, and links that everyone can see, just as they would on Facebook and Twitter! Unlike Facebook and Twitter though, videos and images are easily viewed right from the Buzz screen, and you are also not limited to 140 characters. One of the greatest features that Buzz offers is a threaded comments section. So when looking at all the various Buzz’s on your screen, you can follow comments and conversations with ease. You can also reply directly to someone via email or chat, or send private messages, all on Buzz.

Buzz is a fun new thing that Google has recently introduced and as always, there is a lot of hype surrounding it. Google has made a habit of taking things to the next level, and I suspect it will not be long before Twitter and Facebook and scrambling to catch Buzz.

Thank You, and I encourage you to leave and comments or questions below. To learn more about Google Buzz and Social Networking, be sure to check our our video series! Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

Twitter and Facebook Updates Now Indexed By Google

Zack — Thu, 10 Dec 2009 23:55:00 +0000

Google is at it again. No Google has not bought any new companies, but they have found a way to stay in the loop on what is going on Facebook and Twitter. Google now has a section in their search results that feeds in real time status updates from Facebook and Twitter (and a few other smaller sites).

What this means is, along with all other search results, you are also given the chance to see what is being talked about on the internet’s top 2 Social Networking sites. How it works is, when you type in your search query, Google brings up all of its normal results, but it has added a feature on the page titled “Latest Updates” in which in real time it updates with all that is being said on that subject on the Social Networking giants.

This has single handedly just made using Twitter and Facebook that much more important. You could be a doctor, or a dentist, a realtor, whatever. If you are updating your status and somebody is to type in one of your keywords, they just may find you. Social Media is all about being found through the internet and these Word-of-Mouth ways of networking. So increase your chances of being found and start to partake in the Social Networking festivities. You can read more about this new feature here.

To learn more about Social Media Marketing and the Importance of Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

Learn as You Go With Google Sidewiki

Zack — Tue, 20 Oct 2009 22:11:13 +0000

I was reading the official Google blog the other day and I came across an article that highlighted another great step forward on improving the search engine: Google sidewiki.

The sidewiki is a sidebar feature that allows people to comment and leave notes on various web pages. This allows you to contribute to other pages and help others out. You can give reviews, add content, thoughts or ideas, or just input links with more content to help prove points put forth by others.

Check out this video put out by Google on the sidewiki:

Google has always been at the forefront of Internet innovations and they are continuously proving this day after day. With this new Internet novelty, Social Media takes another large step forward as people are now able to interact and help others through their favorite web pages.

To learn more about Social Media Marketing and Web 2.0, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

Being Popular Removes Your NoFollow Tag on Digg

Zack — Thu, 17 Sep 2009 16:13:00 +0000

NoFollow links have seem to become all the craze lately, much to the dismay of Social Media Marketers and SEO specialists. Many sites are making links NoFollow as webmasters and site administrators are trying to encourage people to provide better content in their posts. A lot of these sites, also provide ample room for user interaction whether in comments sections or via a Social Networking site, and if they do not add in the NoFollow tag, then their pages are spammed with links, which search engines such as Google hate (which is why they force sites such as Wikipedia and Twitter into NoFollow tags so as not to litter the search results page with a bunch of nonsense Tweets)

Digg has become the new site to join the ranks of the NoFollow tag…. sort of. Digg has started adding the NoFollow link to posts that are not popular. Digg has implemented NoFollow links to all its posts aside from those that make it to the home page. Everything else, when you click on the link, rather than take you to that page, it creates what looks like a portal to the site, where you can view the site in its entirety, but with a Digg toolbar and frames.

I am not sure the reason they are implementing this feature to their site, whether it was due to spamming reasons, Google forced them into it or they are just trying to force people to start adding in more relevant data with better content. Whatever the reasons are, I do know that I will be much more focused on getting my information to a main page, so that we do not lose any traffic to our site.

To learn more about Anchor tags, DoFollow and NoFollow Links and SEO Marketing, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

Will Google Caffeine deal well with Social Media Marketing search results?

Matthew Arndt — Thu, 13 Aug 2009 20:37:25 +0000

The other day, Zack, my director of operations sent me an article that he found from PC World talking about Google’s new search technology, codenamed “Caffeine”. The article talks about how this secret project was put together with the interest of creating even better and more accurate search results than the current algorithm. The article talks about how businesses and SEO Companies might be worried about this and that they might have to try to figure out how to optimize differently as a result.

As you may or may not know, I have a fair amount of experience in optimizing websites, and everything that we do with our social media marketing is setup to be picked up by the search engines with the hope of driving additional targeted traffic to our client websites. Bottom line here is that if you are providing good content, and help the search engines index this content, then it should show up without a problem, regardless of the new algorithm. Black Hat Optimizers beware!

So, I decided to do a little research, and test out some of our clients search results in Google’s Sandbox (their testing area). You can try the new search technology here: http://www2.sandbox.google.com. Only the URL will tell you that you are on the test site.

What I found was as expected, my clients sites actually show up HIGHER in the rankings in the sandbox version than in the current version! Why? It’s simple, all of my client’s sites are optimized correctly and are not targeting keywords that are not relevant to the content on the page, AND, they blog consistently. The fresh content from social media marketing requires that Google re-index the pages more often, making it seem as a relevant and great source of information. So- are you ready for Caffeine, or are you going to have to re-think your SEO strategy.

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

How Important are Social Bookmarking sites in Content Syndication for Social Media Marketing?

Matthew Arndt — Sat, 13 Jun 2009 02:30:18 +0000

Many people have heard of things like “The Digg Effect”, where a link to a blog post gets pushed to the top of Digg.com (one of the biggest social bookmarking sites out there for those of your just getting acquainted with the term) and the server crashing as a result of having hundreds of thousands of visitors to the website in a matter of minutes. BUT, there are better reasons than just an influx of traffic to your website as a reason to syndicate to the social bookmarking websites.

In this post, I will share with you a few secrets that we have found when it comes to syndicating content.

Syndicating your content to social bookmarking websites can create additional listings in the search engines.

Below, I have posted a screen shot that shows the search for “Dallas Zerona” from one of our clients Dr. Jade Malay of http://www.BodyByZeronaLaser.com . As you can see from the image, the top 5 results are a mix of social bookmarking links that we submitted on her behalf with a double listing for her actual website! (Click the image below for a larger view)

Syndicating your content to social bookmarking sites can help to drive traffic.

In this screen snip is proof that Dr Don of http://www.TheZeronaLaser.com got traffic as a result of the syndication to the social bookmarking sites. (Click the image below for a larger view)

Syndicating your content to social bookmarking sites can result in a higher Google Page Rank for the page submitted.

After less than a month of this post by Dr Don, with the syndication done correctly, this page received a Google Page Ranking of 3/10. While this may not seem like a big deal to the majority of you, most sites take a VERY long time to get a Page Rank of 3, and this was done in about a month!

Bottom line here is that syndicating content to social bookmarking websites is extremely important for optimizing your SEO and Social Media Marketing efforts. Of course, there are some other principals that you should always do when you are using social bookmarking sites like making sure to use unique titles and descriptions for each bookmarking site as well as encouraging your friends to write reviews, and “digg”, “thumbs up”, or comment on the bookmark. Although we all know how time consuming this process can be, it is incredibly important in the overall scheme of your social media marketing.

To learn more about Social Media Marketing and Social Bookmarking, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Social Media Marketing and Its Connection to SEO

Matthew Arndt — Sat, 23 May 2009 07:48:52 +0000

As you may or may not know, I have a background in SEO (Search Engine Optimization) and would say that I understand how to work with the search engine algorithms to influence them in one way or another. But less about me, and more about what this has to do with social media marketing.

Lately, Social Media / Web 2.0 websites have become hotspots in Google, and what I mean by that, is the content that is within them is showing in Google at an alarming rate. Now I’m not saying that this is the only reason to add content to these sites, but it does make you think about the type of business results that one could gain with a great article strategically placed…

Now, I just read a post by Blogger Steve Rubel, called “SEO Shenanigans Pose a Clear and Present Danger to Social Media” talking about the threat that SEO companies leveraging social media websites for SEO proposes to the community. I agree that social media websites should not be leveraged just for SEO, but if you know about SEO, the majority of these Web 2.0 websites are setup with their external links having “no-follow” attached to them. For those who don’t know about “no-follow” links, they basically tell Google not to count the link, and also that they should not leave your site to index the linked page. Usually, the more links you have will help with your SEO, especially if anchor text is used with your keywords in it. So basically, the links are good for human traffic, but as far as Google counting the links for SEO purposes, they become null! So bottom line here, if you are trying to leverage social media websites for the purposes of link building, then your efforts are fruitless the majority of the time. To gain effective traffic and drive business, articles should be written offering great content, tips, and information. That way, a prospective client will read and appreciate you, view you as the expert, and best of all, tell other people about what you. Thats the way social media works, and although if you do things correctly you will show up in the search engines, its all about the content and making sure its shared correctly with your market!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Is Twitter about to be Googlized?

Matthew Arndt — Fri, 03 Apr 2009 04:26:53 +0000

Twitter has been one of the most interesting Social Media tools to have come out in the past few years, and now the rumor mill has it that Google is the late stage deals to purchase Twitter. For those who don’t know about twitter, it is a micro-blogging platform that allows users to submit 140 character articles, in real time, to their followers. These are known as “Tweets”. (to learn more, fill out the form on the right to get the inside scoop on social media marketing)

There have been many arguments for why Twitter is a great tool for businesses to use in order to connect with not only their customers, but also prospects, partners, and employees. Heck, some say that Obama won the election because of Twitter!

So back to my point about Google’s intention to buy Twitter. I think that this shows a lot of foresight for Google. Last month Twitter turned down Facebook’s offer to buy them for $500M (in overvalued Facebook stock), but this deal seems to be real.

According to Tech Crunch Google will use Twitter for search purposes. Basically what’s happening is that although Google does it’s best to index new content at a fast pace, pages are submitted and content is shared in real time through twitter, thus creating an opportunity to have the freshest content always available to people searching on their site.

So, how will this affect users of Twitter? Probably not by much. We can all hope that Google will not change it too much, but if they do take it over, we can all guarantee that consistent and strategic use of Twitter will be come even more important than it is currently.

Article by Matthew Arndt, President, Turbo Social Media. I encourage you to connect with me socially using the links on the right and leave comments below.