A little background here.  United Airlines broke this musician’s $3,500 Taylor guitar, and after a year of wrangling with the airline over the claim, United ultimately decided to deny the claim.  Dave Carroll, the musician affected by this tragedy, promised them that he would write and release 3 songs and videos as a result, and what a shock wave this has created.  Below are 2 videos, the first is the CNN news coverage of the situation that came out 3 days after the video’s release, and below that is the actual “United Breaks Guitars” video.  Bottom line here is that in this day and age if you don’t appreciate your customers, you run the risk of having a PR nightmare like this emerge.

Here is the CNN News Coverage of the Video

Here the actual video, “United Breaks Guitars”

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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When a blogger writes an article that people like, they share it on other social media sites, email it to their friends, and the word spreads based solely on the sharing of information.  Social Media Marketing for businesses is different: it is not a hard sell, it is providing some information, defining your company as the expert in their industry, and encouraging interaction with your visitors.  Now, I feel it’s also important to have a funnel where people can get more information, such as the opt-in that I have placed to the right offering the free video series, but the important thing is that you are reading this information right now because you are interested, and not because a commercial came on while you were watching your favorite TV show.

Traditional Media is Interruption Based…

To demonstrate this, I found this great video that summarizes the conversations that businesses are not having with their consumers, and what is likely going to happen with traditional media in the future.

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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Many Web 2.0 tools like Twitter use an ad-revenue model to pull the money they need to operate. According to Stone on Monday, May 18, 2009:

“ Twitter would remain free for consumers and businesses, and that the company’s main focus at the moment is developing new features for commercial users, such as “lightweight analytics” and a directory of commercial accounts that would verify that businesses on Twitter are legitimate.”

They also were contemplating talks with cell phone carries to see if they could create revenue sharing opportunities with them. The thing is, there are a lot of companies out there who are making a lot of money by using Twitter so spread the word on their campaigns. A lot of our clients here are using twitter as a great way to send out the links to their latest blog posts, promote events, and generally spread the word about their offerings. So if business owners and marketers can figure out how to use the tool to make money, then maybe Twitter should take the same approach… After all, with the power to now reach 35 million users instantly, how much better could it possibly be for them?

To learn more about using Twitter and other social media marketing tools,  fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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Lets start by showing the beginning of El Pollo Loco’s Challenge of KFC, this one was a TV Commercial:

Then, to respond to this challenge, KFC went onto Oprah and offered a coupon to everyone to give them a free 2 piece meal to try their new “grilled chicken.” If you’re interested in that, click here. The best part is that they made the deal not valid on Mothers Day…BIG MISTAKE!

Here is El Pollo Loco’s Social Media Marketing Response:

I guess other than entertaining you today, and possibly providing a free meal from KFC…or El Pollo Loco if you have one around you, I just wanted to talk about how Social Media Marketing allows the small business owner to succeed when faced with challenges from much larger competitors, on the cheap! Its effectiveness is unparelleled when working on a regular small to medium business budget.  So if you are a small business, keep thinking out of the box and coming up with unique ways to challenge the big guy!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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1. Web Video for Social Media Marketing : Does it need to be “professional” or not?
2. How is Social Media Marketing for Business Different From Traditional Advertising?
3. United Breaks Guitars – Social Media Marketing causes PR Nitemare

Unlike Ford, who as you can see here is still questioning whether or not their investment is paying off, our clients are telling us about what great response they are getting from their Social Media Marketing campaigns.  The key here is consistency, and that’s really where a Boutique Social Media Marketing agency like us comes in.  We are all about strategy, interacting with prospects, and creating open conversations.  To be quite frank with you, I hope that you leave me a comment below telling me how you feel about this.  Especially since small business marketing is so different than that of traditional media.  Again, I will just mention that finding real success in social media like my client Dr. Troy Don, IS MEASURABLE, and unlike Ford, he can tell  you that the move into social media marketing is a profitable venture.  So, I feel a bit like I’m plugging my services, but to be honest, I would be so happy if more small businesses just went out and participated on their own, I know its time consuming, but its a great way to build your “brand”, establish credibility, increase your visibility, and best of all generate sales leads!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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