Ahhh, I’m back now from a great vacation in Cabo San Lucas, Mexico, and just as I got done complaining about the extra 24 hours it took me to get home after a fiasco with United Airlines, this great example of the power of social media marketing shows up on You Tube. Now, if I [...]
Social Media Marketing for Business is much different than the “old school” traditional media marketing with advertising. The fact is, businesses need to share and interact with their customers and prospects in order to achieve optimal returns from their efforts. Lets not forget the importance of good marketing principals like follow-up and drip marketing, but [...]
Twitter has been an extremely hot topic in the past few months, especially as their rapid growth has been taking place, an influx of celebrities, Fortune 500’s, and everyday internet users have begun to embrace it. As someone who is a frequent user (although not as much as some of the “obsessed”) I found it [...]
I rarely write about big businesses leveraging Social Media Marketing, but I just couldn’t resist today. Large corporations like KFC are being challenged by much smaller chains like El Pollo Loco. For those of you who do not know these companies, both of them serve chicken and associated “family meal” type products, but KFC has [...]
Today I was browsing around and as usual, the mainstream media is picking up Ford’s focus on Social Media Marketing. So, I guess I’ll just start clarifying that our approach with social media marketing is all about small to medium sized businesses, who are looking for the edge in terms of expanding their marketing. Honestly, [...]
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