Is it better to do Social Media Marketing In House or Outsource it?

| April 29, 2009 | 4 Comments

Many companies and practices like to try to keep many of their resources in house, while I know others that like to outsource everything they can. Personally, I am a big fan of the Tim Ferriss (Author of NY Times Best-Seller, The Four Hour Work Week) philosophy of outsourcing parts of my business. However, when [...]

Why is Social Media Marketing overtaking PPC?

| April 27, 2009 | 1 Comments

Let me start out by saying that PPC (Pay Per Click) Marketing with Google Adwords was once our bread and butter. Our parent company, Arndt Enterprises, still manages many, many accounts to this day. So, you might be thinking, why are you writing an article about how social media marketing is taking over the pay [...]

How Much Does Social Media Marketing Cost?

| April 24, 2009 | 3 Comments

We are often asked, what kind of cost is involved with social media marketing? The truth is, that really depends how much your time is worth! Social Media Marketing is a great medium because it can incorporate all types of interaction with your clientele and prospects at an intimate level. There are multi-way conversations that [...]

Effective Solutions for Turbo-Charged Word-of-Mouth Marketing, Delivered by Turbo Social Media

| April 16, 2009 | 4 Comments

Everyone seems to be Twittering, Facebooking, and blogging–but few businesses know how to use these powerful social tools for marketing, according to Matthew Arndt, founder of Turbo Social Media, a Pleasanton-based firm that helps companies understand and use this new marketing protocol to expand their reach and increase revenues. Recognizing the need for businesses and [...]