Separating Social Media Optimization and Search Engine Optimization

Zack | August 26, 2009 | 1 Comments

I know what you are thinking: “Isn’t this a topic you already covered? I am pretty sure you have written a few articles on Search Engine Optimization already…”
And I will say to you that “You are right, we have talked much about SEO in a lot of our previous articles, but this is different.”
Search Engine [...]

What is an Authority Blog and How can it be used?

Matthew Arndt | July 20, 2009 | 2 Comments

As you may or may not know, blogging should be used as the center of your social media strategy.  Why?  Its simple, the content that you produce and publish on your blog is not only great as a way to share your knowledge, but also the base of all the content that you can share [...]

Will Social Media Marketing Work for Every Business?

Matthew Arndt | July 16, 2009 | 0 Comments

It often seems that whenever a new “dominant” type of media emerges, coaches and consultants tell all of their clients about it, agencies begin their pitches, and information marketers start selling it as the magic pill that is going to move your business to the next level.  Is social media marketing that new magic pill?  [...]

Web Video for Social Media Marketing : Does it need to be “professional” or not?

Matthew Arndt | June 4, 2009 | 3 Comments

Lately we’ve had a lot of questions about whether the video that is placed on our client’s websites should be produced professionally or not.  I’ve decided to write this post to address that exact question.
First off, just having video on your site is not going to make your site more money.  It is true that [...]

How is Social Media Marketing for Business Different From Traditional Advertising?

Matthew Arndt | May 29, 2009 | 2 Comments

Social Media Marketing for Business is much different than the “old school” traditional media marketing with advertising.  The fact is, businesses need to share and interact with their customers and prospects in order to achieve optimal returns from their efforts.  Lets not forget the importance of good marketing principals like follow-up and drip marketing, but [...]

Is the Traffic Geyser Video Marketing Submission Service all that it claims to be?

Matthew Arndt | May 14, 2009 | 0 Comments

Today, I wanted to talk a bit more about the Traffic Geyser Video Marketing system. For those who don’t know about Traffic Geyser, it is a software subscription that you can rent on a monthly basis for $99 per month that allows you to submit videos to about 35 different video search engines, social [...]

How El Pollo Loco is beating up KFC on Social Media- And Succeeding!

Matthew Arndt | May 9, 2009 | 0 Comments

I rarely write about big businesses leveraging Social Media Marketing, but I just couldn’t resist today.  Large corporations like KFC are being challenged by much smaller chains like El Pollo Loco.  For those of you who do not know these companies, both of them serve chicken and associated “family meal” type products, but KFC has [...]

Zerona Laser Lipo Dr Troy Don Leverages Social Media Marketing

Matthew Arndt | May 6, 2009 | 2 Comments

One of the latest projects that we’ve been working on with a ton of success is Dr. Troy Don’s website on Zerona Laser Liposuction, www.TheZeronaLaser.com. Dr Don has his offices located in Los Angeles CA and he offers a new procedure that is a Non-Surgical Liposuction using a product called the Zerona Laser. [...]

Social Media Marketing – the Best Trade Show You’ve Ever Attended!

Matthew Arndt | May 1, 2009 | 0 Comments

In the past, a lot of businesses generated new leads and found out about the latest products for their market at trade shows. They were great…everyone from the same industry convened at the same place, for the same few days, with the intention of taking their businesses and practices to the next level. [...]

Is it better to do Social Media Marketing In House or Outsource it?

Matthew Arndt | April 29, 2009 | 2 Comments

Many companies and practices like to try to keep many of their resources in house, while I know others that like to outsource everything they can. Personally, I am a big fan of the Tim Ferriss (Author of NY Times Best-Seller, The Four Hour Work Week) philosophy of outsourcing parts of my business. However, when [...]