How to manage your social media marketing in 10 minutes a day

| June 28, 2010 | 0 Comments

I recently came across an article about managing your social media marketing in 10 minutes a day. The article brings up several key things to focus on in order to best utilize the time that you have. I want to take a moment to elaborate on some additional things to keep in mind in order [...]

Separating Social Media Optimization and Search Engine Optimization

| August 26, 2009 | 2 Comments

I know what you are thinking: “Isn’t this a topic you already covered? I am pretty sure you have written a few articles on Search Engine Optimization already…” And I will say to you that “You are right, we have talked much about SEO in a lot of our previous articles, but this is different.” [...]

What is an Authority Blog and How can it be used?

| July 20, 2009 | 4 Comments

As you may or may not know, blogging should be used as the center of your social media strategy.  Why?  Its simple, the content that you produce and publish on your blog is not only great as a way to share your knowledge, but also the base of all the content that you can share [...]

Will Social Media Marketing Work for Every Business?

| July 16, 2009 | 1 Comments

It often seems that whenever a new “dominant” type of media emerges, coaches and consultants tell all of their clients about it, agencies begin their pitches, and information marketers start selling it as the magic pill that is going to move your business to the next level.  Is social media marketing that new magic pill?  [...]

Web Video for Social Media Marketing : Does it need to be “professional” or not?

| June 4, 2009 | 5 Comments

Lately we’ve had a lot of questions about whether the video that is placed on our client’s websites should be produced professionally or not.  I’ve decided to write this post to address that exact question. First off, just having video on your site is not going to make your site more money.  It is true [...]

How is Social Media Marketing for Business Different From Traditional Advertising?

| May 29, 2009 | 4 Comments

Social Media Marketing for Business is much different than the “old school” traditional media marketing with advertising.  The fact is, businesses need to share and interact with their customers and prospects in order to achieve optimal returns from their efforts.  Lets not forget the importance of good marketing principals like follow-up and drip marketing, but [...]

Is the Traffic Geyser Video Marketing Submission Service all that it claims to be?

| May 14, 2009 | 0 Comments

Today, I wanted to talk a bit more about the Traffic Geyser Video Marketing system. For those who don’t know about Traffic Geyser, it is a software subscription that you can rent on a monthly basis for $99 per month that allows you to submit videos to about 35 different video search engines, social bookmarking [...]

How El Pollo Loco is beating up KFC on Social Media- And Succeeding!

| May 9, 2009 | 3 Comments

I rarely write about big businesses leveraging Social Media Marketing, but I just couldn’t resist today.  Large corporations like KFC are being challenged by much smaller chains like El Pollo Loco.  For those of you who do not know these companies, both of them serve chicken and associated “family meal” type products, but KFC has [...]

Zerona Laser Lipo Dr Troy Don Leverages Social Media Marketing

| May 6, 2009 | 7 Comments

One of the latest projects that we’ve been working on with a ton of success is Dr. Troy Don’s website on Zerona Laser Liposuction, www.TheZeronaLaser.com. Dr Don has his offices located in Los Angeles CA and he offers a new procedure that is a Non-Surgical Liposuction using a product called the Zerona Laser. This is [...]

Social Media Marketing – the Best Trade Show You’ve Ever Attended!

| May 1, 2009 | 0 Comments

In the past, a lot of businesses generated new leads and found out about the latest products for their market at trade shows. They were great…everyone from the same industry convened at the same place, for the same few days, with the intention of taking their businesses and practices to the next level. New products [...]