Turbo Social Media Marketing » Clients | Turbo Social Media Marketing

Strategy: The Importance of the Headline

Zack — Wed, 15 Jul 2009 07:30:44 +0000

In a previous blog post, Matt explained to us the importance of a “Call-to-Action” as a part of your Social Media Marketing Strategy. However, how do you get someone to make it that far? You may be offering $1,000 to every person that comes to your site, but if there is nothing to grab their attention, they may not stick around long enough to see what your call-to-action is. So the question remains: what can you do to peak the interest of your potential clients?

One of the best ways to to get a prospect’s attention is by using a great Headline (otherwise known as a Teaser). The Headline is what draws people in, as it is the first thing people read and it is at the top of the page, “above the fold.” If the headline does not give any incentive to the reader, then why will they continue on that site or blog post?

Tell me what you think is a better headline:

“Jim’s Painting Service, Serving the Bay Area since 1925″
-or-
“Jim’s Painting Guarantees Timeliness, Cleanliness and a Paint Job that will last 10 years, and we’ll put that in writing!”

Which headline grabs your attention? Who are you more likely to call to get a painting estimate? Believe it or not, we see more people using taglines and headlines with “Since….19XX” than proper headlines in the majority of business websites. If you cannot come up with a few great reasons why a prospect should choose you over your competition, then why are you in business? There must be a few great reasons for prospects to do business with you.

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

Business Coaches leveraging Social Media Marketing to promote programs and events!

Matthew Arndt — Thu, 21 May 2009 06:40:54 +0000

I love being about to share great content about how clients are using social media marketing as well as other forms of traditional marketing in order to hit their business goals. In these two videos below, Kelly O’Neil head coach of Marketing to Millionaires, a program that teaches its clients how to market to the affluent, is interviewed by me! We cover a lot of her marketing strategies and you get the chance to learn from a pro how to market an event and build your business.

In this first Video, Matt and Kelly discuss the ways that Kelly markets her coaching program and how she had been leveraging social media marketing in the past.

In Video 2: Kelly reveals how she has been leveraging social media marketing including blogging, article marketing, and social networking, for her company and to promote her retreat, and what she recommends for her clients…this insider information is incredibly valuable, as Kelly’s private coaching days run more than $10K! Watch and enjoy!

To learn visit Kelly’s blog, visit http://www.MarketingToMillionaires.com

To learn about Kelly’s retreat, visit http://www.MarketingToMillionairesRetreat.com

Now, Kelly leaked that we spent some time with Patti Stanger, of the Bravo TV show, The Millionaire Match Maker, I thought I would also include some photo proof of that. Patti is going to be a special guest at Kelly’s Retreat coming up this October!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Zerona Laser Lipo Dr Troy Don Leverages Social Media Marketing

Matthew Arndt — Thu, 07 May 2009 06:51:44 +0000

One of the latest projects that we’ve been working on with a ton of success is Dr. Troy Don’s website on Zerona Laser Liposuction, www.TheZeronaLaser.com. Dr Don has his offices located in Los Angeles CA and he offers a new procedure that is a Non-Surgical Liposuction using a product called the Zerona Laser. This is a very new technology, and when Dr. Don came to me on this project, I found that there was a hole in the social media market. We built up the website, helped Dr. Don being blogging about this new laser lipo technology and the procedure. Then we optimized all of the work he was doing for the search engines. When “The Doctors” TV show did a special on the Zerona Laser, Dr Don’s site had only been finished for 3 or 4 days. That day, he received over 330 hits. We also helped Dr Don prepare and submit a Search Engine Optimized Press Release which has helped his rankings soar in the search engines. To hear more about what Dr. Don says about the work we did for him, watch the video below.

Also, to be a good sport and show that what Dr Don is saying about the last week’s activity on his website is true, I’ve included a PDF report from Google Analytics that has his stats over the last week…truly amazing! Thank You Dr Don for your support and allowing us to share your story!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

How are business coaches using Social Media Marketing to boost revenues?

Matthew Arndt — Tue, 05 May 2009 09:02:36 +0000

I’m a big supporter of business and marketing coaches for helping to grow businesses. A good one can not only provide the support, direction, and accountability to make your business increase quickly, but will also teach you how to use what they teach to create a replicable model. At Turbo Social Media, we are supported by 2 coaches AND we support many coaches on their Social Media Marketing efforts.

So, the point of this article isn’t so much to tell you how great business coaches are, but to show you how they’ve been leveraging social media marketing to bring in more clients for their firms.

One of my coaches and client’s, Kelly O’Neil, of Marketing to Millionaires, coaches on Marketing to the Affluent. When she came to us, she was doing a lot of content creation, but unfortunately, was having trouble making the content really work for her. So we redid her blog and helped her out by syndicating the content she provided to us. We also went through and optimized her blog articles, helped her to re purpose them and syndicated them on the many article publication sites. We also took her videos, edited them, and then did video blasts. Finally, Kelly is already very active with her social networking, so we worked with her on making sure that she shared the content that she wrote with her “networks” online. This is only the beginning of what we’ve been doing with her, but to see what she’s been doing in action, visit her blog at http://www.MarketingToMillionaires.com.

I also wanted to include a video that was used as a part of a video blast for Marketing to Millionaires:

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

CRC Health uses Social Media Marketing for Rehab Clinics

Matthew Arndt — Fri, 03 Apr 2009 18:51:39 +0000

One of our clients, CRC Health, that owns and manages a network of rehabilitation clinics helping alcoholics, substance abusers, and those that suffer with eating disorders, has been working with Turbo Social Media to develop and implement a Video Blasting Campaign.

One of their drug rehab facilities, Sober Living By The Sea, in Newport Beach, CA, was featured in the A&E series “Intervention”. Below is the video that we put together for them:

Sober Living by The Sea’s Director of Internet Marketing, Michael Hurst says:

At first I was not interested in anything related to “social media” because of how little our facility had ultimately gained from participating in Web 2.0 activities like myspace.com and facebook.com (save for blogging which has always worked well for us). However, I was able to pass along some old videos we had sitting around and Matt took it from there and created a video blast that literally gave us spots 1-3 for one of our targeted phrases the same day. We are really excited to be able to augment our internet marketing in this way because frankly, we had hit a plateau with our linking/directories/articles/press release campaigns.

To learn more about how your business/practice can benefit from Social Media Marketing, watch our video series by filling out the form to the right.

Questions? Comment Below or Give Us a Call at 877-673-7096

Matthew Arndt, President, Turbo Social Media

CRC Health also has clinics that specialize in OxyContin Addictions and Treatments.

Article by Matthew Arndt, President, Turbo Social Media