Turbo Social Media Marketing » Business Coaches | Turbo Social Media Marketing

Is there ever “too much” social media marketing?

Matthew Arndt — Thu, 23 Jul 2009 07:58:29 +0000

So, when is enough, enough. How much contact with your network is too much? If you understand that social media marketing works, and have seen great results from it, then the tendency is to push your marketing messages through your network, but is this really the best approach? In this article I am going to explore the appropriate ways to market using social media marketing.

Content Sharing Through Social Media

We’ve often talked about how social media marketing is all about sharing great content. The content is there for many reasons. If you share, then you position yourself or your company as the expert in your industry. You also gain visibility, and have the chance to have your content shared with others participating on the social web. Your goal here should be to find one of the many different way’s of having your visitors subscribing to your updates, via an Email Opt-In, RSS Feed Subscription, having them “follow” your tweets, “friend” you on facebook, or “connect” with LinkedIn.

So, you’ve been successful with your sharing, you’ve built your following, and you’d like to promote an event now…but how?

Well, the usual response is to market directly to your list, by sending messages about it, but this needs to be done delicately. Everyone can understand the power of reaching out to a list of fans, but with social media, this has often been abused. In the marketing world, we do our best to connect with our market, but understanding the idea of giving to gain is the most important thing we can do.

OK, so I have to give, and I don’t want to abuse my list, but I still need them to come, how should I approach this?

Of course you need to send promotions, and that is fine, but there is a proper balance that needs to be respected when marketing through social media. When doing a promotion, its important to share snippits of the content about the topic interspersed with the promotion. Without this content, your followers will view you as a spammer instead of a friend. Your followers want to trust what you are sending them, as well as have confidence in you, so make sure that you don’t over-do your promotion.

How do I know when I’ve overdone my promotion and when I hit my list’s breaking point?

The whole point of marketing with social media is the “pull” effect. My friend Kelly O’Neil, the Marketing to the Affluent head coach from Marketing to Millionaires has told me that if you do your marketing correctly, then business flows to you without overdone promotions, price cuts, or advertising. So you’ll know that your list is sick of it when the interactions on facebook, blogs, and twitter stop, your followers begin to unsubscribe, and business starts slowing down. Its important to interact on a personal level at all times in order to have the maximum benefit from your social media marketing!

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

What is an Authority Blog and How can it be used?

Matthew Arndt — Tue, 21 Jul 2009 06:40:10 +0000

As you may or may not know, blogging should be used as the center of your social media strategy. Why? Its simple, the content that you produce and publish on your blog is not only great as a way to share your knowledge, but also the base of all the content that you can share through all of your social networks!

I’ll start out here by explaining what an authority blog is, and how this is different than other blogs. An authority blog is a great way for an expert to share their expertise on a variety of subjects by use of their name as a brand. Sure, many of us have seen blogs (such as this one for instance) where the blog is based on a brand, company, or product, and the purpose of that blog is to teach about that subject. This blog is centered around social media marketing. Other blogs are personal blogs on different subjects such as a food blog or a personal travel blog. These are all centered around the same concept, with the point being to share information on a subject.

So, why would one want to make an “authority blog”? Well, in business, if you are a coach, consultant, or an expert in many fields, then an authority blog gives you the chance to teach on many different topics. The goal here is the same with other business blogs, to educate potential clients, and hopefully get them to opt-in to your RSS feed, Newsletter, or other call-to-action with the end goal to pick up a new client. Authority Blogs are the way to go if you meet the following criteria:

1. You are the authority (or have knowledge to share valuable content on a regular basis)

2. You have multiple disciplines that you are sharing content on (i.e. different market segments and niches)

3. Your followers and industry recognizes your name as an expert

If you meet these criteria, then building an authority blog is the way to go. We just finished a great example of an authority blog, from Catherine Maley, CEO of Cosmetic Image Marketing. You can check out her blog here. Catherine offers a variety of services and products teaching cosmetic surgeons how to effectively market their practices, and her blog will be sharing that content with everyone, as well as being syndicated through her Twitter and Facebook.

To learn more about Social Media Marketing for Business (as well as authority blogs), fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Business Coaches leveraging Social Media Marketing to promote programs and events!

Matthew Arndt — Thu, 21 May 2009 06:40:54 +0000

I love being about to share great content about how clients are using social media marketing as well as other forms of traditional marketing in order to hit their business goals. In these two videos below, Kelly O’Neil head coach of Marketing to Millionaires, a program that teaches its clients how to market to the affluent, is interviewed by me! We cover a lot of her marketing strategies and you get the chance to learn from a pro how to market an event and build your business.

In this first Video, Matt and Kelly discuss the ways that Kelly markets her coaching program and how she had been leveraging social media marketing in the past.

In Video 2: Kelly reveals how she has been leveraging social media marketing including blogging, article marketing, and social networking, for her company and to promote her retreat, and what she recommends for her clients…this insider information is incredibly valuable, as Kelly’s private coaching days run more than $10K! Watch and enjoy!

To learn visit Kelly’s blog, visit http://www.MarketingToMillionaires.com

To learn about Kelly’s retreat, visit http://www.MarketingToMillionairesRetreat.com

Now, Kelly leaked that we spent some time with Patti Stanger, of the Bravo TV show, The Millionaire Match Maker, I thought I would also include some photo proof of that. Patti is going to be a special guest at Kelly’s Retreat coming up this October!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media