In a previous blog post, Matt explained to us the importance of a “Call-to-Action” as a part of your Social Media Marketing Strategy. However, how do you get someone to make it that far? You may be offering $1,000 to every person that comes to your site, but if there is nothing to grab their attention, they may not stick around long enough to see what your call-to-action is. So the question remains: what can you do to peak the interest of your potential clients?
One of the best ways to to get a prospect’s attention is by using a great Headline (otherwise known as a Teaser). The Headline is what draws people in, as it is the first thing people read and it is at the top of the page, “above the fold.” If the headline does not give any incentive to the reader, then why will they continue on that site or blog post?
Tell me what you think is a better headline:
“Jim’s Painting Service, Serving the Bay Area since 1925″
-or-
“Jim’s Painting Guarantees Timeliness, Cleanliness and a Paint Job that will last 10 years, and we’ll put that in writing!”
Which headline grabs your attention? Who are you more likely to call to get a painting estimate? Believe it or not, we see more people using taglines and headlines with “Since….19XX” than proper headlines in the majority of business websites. If you cannot come up with a few great reasons why a prospect should choose you over your competition, then why are you in business? There must be a few great reasons for prospects to do business with you.
To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.
Article by Zack Zucker, Director of Operations, Turbo Social Media
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About The Author: I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach. 
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Great thoughts. I think, similarly, this really applies to online video marketing. If you post a video on YouTube and AdWido, but its title is not aptly named and the first frames of the video are not even worth your own time, then you shouldn’t even bother uploading it anywhere. Make another video with these problems fixed, and upload to YouTube and AdWido again.
Great thoughts. I think, similarly, this really applies to online video marketing. If you post a video on YouTube and AdWido, but its title is not aptly named and the first frames of the video are not even worth your own time, then you shouldn’t even bother uploading it anywhere. Make another video with these problems fixed, and upload to YouTube and AdWido again.