Just like in the early 2000s when it became obvious that most businesses needed a website, we are getting to the point where most businesses need social media. But just like the Internet, it’s easy to be lost in the crowd and unnoticed. So how do you make your business stand out and convey the right image in the social media world?
At Turbo Social Media, we preach that an informative and well thought out blog is the “core” to any successful social media marketing program. That’s because it becomes a hub for social media traffic, a controlled content environment, and the perfect place to convert social media traffic into leads. A blog will allow you, the expert in your field, to publish articles that provide tips, answers or feedback to questions or concerns people might have about your services. It’s huge for building expertise and establishing yourself as a thought leader in your field. Just make sure your blog allows you to automatically syndicate blog posts to Facebook and Twitter so that all your efforts are connected and integrated.
So after you’ve got your “core” (website/blog) setup, what next? Setting up a Facebook and Twitter page is easy. Once you’ve created a Fan page it is important to recommend people to “like” your business. When you set up your Twitter profile make sure to create an auto responder that links to your Fan page, as well as your website. All of these steps will help with increasing your business’ visibility. By blogging and updating Facebook and Twitter with valuable information on a regular basis you will help to establish your expertise and credibility in your field.
The next important step to making sure your business stands out in the crowd is “branding”. By syndicating your blog posts to your Facebook and Twitter pages you’re putting out a consistent message in all of your networks. This is an important factor in branding your message. Another important thing to know is that both Facebook and Twitter allow you create a unique page with the same page name (for example, Facebook.com/yourbusinessname and Twitter.com/yourbusinessname). Don’t forget that all of these pages are indexed by Google (search engines will find them), all the more reason to make sure everything is consistently branded. But setting up those pages with generic templates is not enough, and may often put you in an unfavorable light if people think you haven’t quite mastered the social media space.
So the last critical step is to create CUSTOM pages on these social networks that match your branding. Both Facebook and Twitter allow you to create custom designs so that you can incorporate your colors, your logo and the same look and feel as your website. This is essential for branding, and it helps to make both your Facebook and Twitter pages look more professional. With Facebook you can even utilize this custom “Welcome” page to have an opt-in box where you can generate leads. You can also incorporate video, as well as links to your website and landing pages in this “Welcome” page. The best part is that creating custom pages for Facebook and Twitter is fairly inexpensive.
If you already have a Facebook and Twitter page, but you’re looking for help customizing both to match the look of your website and company branding, Turbo can help. Contact us today to learn more about our custom Facebook page and custom Twitter page development.
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About The Author: Tom Sullivan is the senior account executive at Turbo Social Media. He has managed accounts for a wide variety of businesses, from small “Mom and Pop” businesses to multi-million dollar corporations. His success in business stems from his entrepreneurial drive and his desire to do “whatever it takes” for his clients to be successful.
Tom received his BA in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys playing softball, golfing, camping, and snowboarding in his spare time. 
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