Social Media Not Producing the Leads You Want?

Early last week, I was reading one of my favorite social media sites, and came across a somewhat disturbing article. The article discusses results of some tests that find that Social Media Marketing does not produce leads for your company, and that it can be considered a waste of money. The author of the article points out at the end of the article that the finding of this test are short-sighted a real answer cannot be derived from these results.

The problem is, the results of this test are wrong, and only because they are not finished. As the author explains in the last paragraph, the results of these tests were observing social media marketing much like that of traditional marketing, where “lead generation happens at the point of arrival.” However the big difference is, is that Social Media Marketing utilizes various aspects of the internet to create buzz and drive traffic to your site. It then becomes your job to capture this traffic as your leads.

Here at Turbo Social Media, with every site we build for a client, we strongly urge them to add in  a form on their site, and wherever possible encourage people to fill out the forms. Dangle a carrot for them, with offering a complimentary product, or some advice of some sort and capture their information. People came to your site because they were interested in what you had to say, so do not lose them by not offering them something upon their arrival.

To learn more about building leads through Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

About The Author:  I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach.

Related posts:

1. Simply Put, Turbo Social Media Is Awesome
2. Speech Recognition Helps the SEO of Videos
3. Does The Web Design of Your Site Affect SEO?
4. Turbo Social Media Gets Rave Review from Valued Client
5. Arguing Business Week and Their Call Out of Social Media Myths