Is Social Media a fad? Don’t think so….
About The Author: I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach. 
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It’s not a fad!
This video is quite good (illustrating that SM is a revolution) but falls short in showing the possibilities that comes with it.
We blogged about it here
http://blog.ecairn.com/2009/08/25/social-media-revolution-whats-next-for-brands/
I think that’s the problem when people see SM as another Media (Consumer Generated but..still media) vs a platform. The potential of platforms are always broader than those of its component.
This is a great video. We’ve been using it as an intro to our Social Media Marketing classes.
It never fails to get people’s attention.