I know what you are thinking: “Isn’t this a topic you already covered? I am pretty sure you have written a few articles on Search Engine Optimization already…”
And I will say to you that “You are right, we have talked much about SEO in a lot of our previous articles, but this is different.”
Search Engine optimization refers to the tactics of driving a lot of people to your sites through search engines. Your meta-data and keywords are geared towards getting high organic ranks in Google, and Bing and other search engines. Social Media Optimization (SMO), however, uses more than just the search engines to drive people to your site. SMO utilizes methods including social media buttons, RSS feeders, and blogs as well as incorporating in videos and pictures.
SMO is an amazing concept and if done well it can really help get more results to your site. SMO was conceptualized by Rohit Bhargava, where he drew many comparisons to SEO but separated the two, based on the variety of Social Media tools that could be used outside of Search Engines. According to Bhargava, the 5 rules of SMO are:
- Increase your linkability
- Make tagging and bookmarking easy
- Reward inbound links
- Help your content travel
- Encourage the mashup
All in all, SMO is basically an addition to Web 2.0, which incorporates all of these ideas and rolls them all up into 1 concept. The goal of all of this is to create a lot of buzz around your site and drive as much traffic as possible, int he hopes of creating more leads.
To learn more about Social Media Optimization for Business, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.
Article by Zack Zucker, Director of Operations, Turbo Social Media
About The Author: I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach.