Thanks so much for that comment! It is so true and glad you mentioned it. Purchased links are not earned and therefore do not drive in the high quality traffic you are looking for.

I hope you enjoy the blog articles and please add your 2 cents whenever you would like!

Best,
Zack

Thanks so much for that comment! It is so true and glad you mentioned it. Purchased links are not earned and therefore do not drive in the high quality traffic you are looking for.

I hope you enjoy the blog articles and please add your 2 cents whenever you would like!

Best,
Zack

What I’d like to add is that another issue is the one of relevance. Traffic that is “bought” and not earned is usually not the same quality traffic comparing to what you got with legitimate link backs.

For this reason I would advocate:
1- strategy and positonning: what’s your target community, what do you want to be known for

2- discovery and mapping of the community and influences

3- buzz, outreach and content marketing that’s clearly bringing value. Not “commercial spamming”.

As an example, we one published the top 150 social media blogs (http://blog.ecairn.com/2009/04/21/top-150-social-media-marketing-blogs-apr-09/) and over time we got over 10K qualified visitors for this serie of posts.

Best

Best

What I’d like to add is that another issue is the one of relevance. Traffic that is “bought” and not earned is usually not the same quality traffic comparing to what you got with legitimate link backs.

For this reason I would advocate:
1- strategy and positonning: what’s your target community, what do you want to be known for

2- discovery and mapping of the community and influences

3- buzz, outreach and content marketing that’s clearly bringing value. Not “commercial spamming”.

As an example, we one published the top 150 social media blogs (http://blog.ecairn.com/2009/04/21/top-150-social-media-marketing-blogs-apr-09/) and over time we got over 10K qualified visitors for this serie of posts.

Best

Best