A couple of weeks ago I touched on the importance of custom, branded Facebook page in an article about how to make you business standout with social media. I want to revisit that topic and elaborate on it in more detail.
Your Facebook landing page is also known as your “welcome” page. It is the first thing people see when they come to your Fan page (for the first time). Your Facebook Fan page is likely the second most important piece of real estate online for your business, after your website. You need it to reflect that same uniqueness and creativity that your website does. Just like you website should be geared toward generating leads, your Facebook landing page also should be geared toward generating leads, or getting people to “like” your business. Here are some reasons why your business needs to have a custom Facebook landing page:
1) A custom Facebook landing page shows your business’ personality. Facebook has a pretty generic look as it is. A custom landing page is your business’ one opportunity to really give people an idea of what you’re all about. Show some pizzazz and creativity. Create that “wow” factor. Utilize video and a stylish design to brand your business and make you stand out from your competition.
2) A custom Facebook landing page allows you to capture leads. Along with branding, this should be your goal. While a “like” is valuable because it gives you an open platform to get in front of your Fans, and email address from an opt-in is even more valuable, and it should be treated as such. Someone who opts in for your services or offer on your Facebook page is just as valuable as someone who does so on your website. The best part is that you now have two lead generating machines: your website and your custom Fan page.
3) Your custom Fan page allows you to engage with your audience more. If a person goes to your Fan page and the first thing they see is your wall they are much less inclined to engage with you or comment than if the go to your landing page first. The reason is that your landing page can tell them exactly what you want them to do. You’re landing page can list an offer that is more enticing because it is bright and colorful, it can point directly to the “like” button requesting that they become a Fan, or it can use video to excite viewers or encourage them to interact with your business.
Check out this example of how iZigg has created a custom Facebook landing page that accomplished all three objectives above:
A custom Facebook landing page is essential to the branding and marketing of any online business. If you are looking to build your Facebook presence online, whether you have a Fan page up or not, contact Turbo Social Media for more details. We can help your business create custom pages and manage campaigns to strategically grow your Fans. Call today for more information: 877-673-7096.
; return false' class='button' title='Print page'><img src='http://cache-02.cleanprint.net/media/pfviewer/images/CleanPrintBtn_black.png){kind=link}
About The Author: Tom Sullivan is the senior account executive at Turbo Social Media. He has managed accounts for a wide variety of businesses, from small “Mom and Pop” businesses to multi-million dollar corporations. His success in business stems from his entrepreneurial drive and his desire to do “whatever it takes” for his clients to be successful.
Tom received his BA in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys playing softball, golfing, camping, and snowboarding in his spare time. 
Related posts:
I love it!! Are these pages available for agency owners to use? Please reply Info@jasongraber.com
Thanks