Pepsi Ditches Super Bowl for Social Media

Zack | December 28, 2009 | View Comments Comments
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If I have not made myself clear int he past, allow me to do it now: Social Media Marketing is powerful, and is the future of advertising.

If you ares till skeptical about all of this, then maybe you have not heard the big Super Bowl news. The Super Bowl is known as the #1 place for companies to spend their marketing budget. 30 second commercials can cost as much as $4 million! This year however, one of the biggest spenders on Super Bowl ads, has decided not to focus their money elsewhere. Pepsi, who is known for spending at least $20 million a year, just on Super Bowl ads, has decided that there is a better way to do this: Social Media Marketing. (Read More about it here)

Social Media Marketing is huge, so huge that one of the biggest companies int he world is focusing more time and money on just that. Sure if you put an ad on the super bowl, millions of viewers will see it, but for much less money, just as many people, if not more will also see it online. The Internet is huge, and Social Media marketing is a big piece of that. By Pepsi making this move, I will not be surprised if more companies follow this lead… might be a good idea for you to take a shot as well.

To learn more about Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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About The Author:  I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach.


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