Messaging and its importance in Social Media Marketing

So yesterday I decided to take a little walk to grab some lunch in downtown Pleasanton by our office.  As I was walking, I saw something that caught my eye.  It was a sign that read

“Main Street Brewery: LIVE BEER NIGHTLY!”.  Now this really confused me… “Live Beer”?  What is live beer, and how does this restaurant have it nightly?  I took a picture, grabbed my lunch, and wondered back to my office.

I knew I had to get to the bottom of this, so I decided to give the Pleasanton Brewery a call.  So I looked up their phone number, dialed, and told them I had seen the sign outside and wanted to know the meaning of “live beer”.  The girl who answered the phone proceeded to tell me “Oh…we just have beer”.  I prodded a little more, “So is there live music nightly as well?”…thinking that possibly they had just drank too much of their own product when making the sign, and actually meant to use the word “Music” instead.  She replied, “Oh No, just beer”.

Wow, I’ve never felt more confused, bewildered, or left out in my life (just kidding Pleasanton Brewery). Now, not all of us have an office, storefront, or place to put a sign, but either way, messaging is incredibly important in every form of marketing that we participate in.

The important thing to remember when participating in Social Media Marketing is that if you don’t know your message, or the message is confused, then your message  will not be clear on Twitter, Facebook, your Website, Blog…or basically ANYWHERE!

Now, the Pleasanton Main Street Brewery does have a Facebook Group, so I thought I’d include that in case any of you want to join up: http://www.facebook.com/group.php?gid=68808012506

To learn more about Social Media Marketing for Business, click on the red “Free Video Series” button in the top right corner of this page to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

---

About The Author:  Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing.

---

Related posts:

1. The Importance of Social Media Buttons on Your Site
2. Turbo Social Media Facebook Window Decal
3. Facebook’s new messaging system set to rival Google
4. The Importance of the Facebook Fan Page for Your Business
5. The Importance of a Consistent Brand