How to manage your social media marketing in 10 minutes a day

I recently came across an article about managing your social media marketing in 10 minutes a day. The article brings up several key things to focus on in order to best utilize the time that you have. I want to take a moment to elaborate on some additional things to keep in mind in order to manage your social media marketing in 10 minutes a day.

1) Automate some of your interactions: While you definitely want to interact directly with your Fans and Followers, automating some processes is essential. For Twitter, consider utilizing an auto responder that thanks people for following you and encourages new Followers to go to your website (or landing page) or become a Facebook Fan. You can set this up using Social Oomph. Also, consider scheduling out your Tweets. This will allow you to plan ahead and always have some content or message to put out for your Fans and Followers on Facebook and Twitter. Consider using a tool like Hoot Suite to accomplish this.

2) Focus on your blog: Social media marketing not only includes your social networking efforts, but also all of your other integrated marketing efforts. The key component of your online social media marketing efforts is your blog. Your blog allows you to go into more detail about a specific issue, concern or question that someone might have about your industry. The blog gives you the platform to show that you’re credible and that you’re the expert. It is important to put out a consistent and unique message that is valuable to your readers. Optimizing and syndicating your blog posts will help people find you, and an RSS feed will keep your readers informed when there’s a new post. You should write at least 2 blog articles a week. Map out your topics ahead of time so that you have a plan when you actually get to writing the articles. Don’t forget to spend a portion of your time responding to comments on your blog posts.

3) Grow your network: Take time to add people that you meet to your social networks. If you attend a chamber meeting, a networking mixer or any other public gathering where you meet and interact with other business people then make sure to ask for their card and follow up with them on Facebook, Twitter and/or LinkedIn. It goes without saying that any “lead” that you meet or that calls you needs to be connected with you. The more touches that you make with your prospects the more visibility, credibility and expertise you show. In turn, you’re growing your relationships and more likely to turn cold leads into warm leads and warm leads into paying clients. Remember to be professional and not to over promote.

It is very important that you have a system in place for managing your social media marketing efforts. If you’re just getting started make sure you have a “set up” phase where you create and optimize all the pieces of your social media marketing efforts. Then map out your ongoing strategy. If your business needs help getting started or developing a strategy for maximizing your social media marketing efforts then consider Turbo Social Media.

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About The Author:  Tom Sullivan is the senior account executive at Turbo Social Media. He has managed accounts for a wide variety of businesses, from small “Mom and Pop” businesses to multi-million dollar corporations. His success in business stems from his entrepreneurial drive and his desire to do “whatever it takes” for his clients to be successful. Tom received his BA in Business Management Economics from the University of California at Santa Cruz. He is a former collegiate rugby player and he enjoys playing softball, golfing, camping, and snowboarding in his spare time.

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