The Importance of the Facebook Fan Page for Your Business

| October 8, 2009 | 5 Comments
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Facebook has become a great tool for connecting and networking for everyone from Teenagers and college student, to Grandparents and Business Professionals. Facebook currently houses over 300 million active users which gives us all a great opportunity to find those we are trying to connect to.

Its’ hard not to find anyone on Facebook anymore, and now we are starting to see more and more business’ pop up on Facebook with a fan page (we are there too). The importance of the fan page is ever growing as it allows more and more people to follow what is going on without having to deal with all of the hassle of sending a friend request and waiting anxiously to hear back. The fan page allows you to join without waiting for acceptance, giving you access to their posts instantly.

Facebook profile pages are great, do not get us wrong, it allows for great personal contact with friends or business partners. However, a profile page allows only 5,000 friends, and if you are a large or popular business, that can fill up very quickly. With the Fan Page, there is no limit to how many fans you can add and all of those people will have access to anything you post.

Here at Turbo Social Media, we have our Blog feed set up to post directly to our Fan Page, so all of our fans (663 fans at time of this posting) can follow what we are doing and get their updates right from Facebook. This also gives them a chance to connect with others who are interested in the same sorts of things.

To learn more about Social Networking, Facebook Fan Pages, and Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media



About The Author:  I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach.


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Comments

  1. Chen Yen says:

    Since I have both a personal Facebook page & plan to start a Facebook Fan page, what kind of parameters would you recommend I set when making the distinction of who to invite or allow into which page? (I’m having trouble deciding the parameters of who would be part of my personal page). Should I invite people to both pages? Are there pros on cons of doing both?

    • Zack says:

      Hi Chen, great question. The best answer is: “it is Truly Up to you.” I would recommend creating a personal one for just friends and families you want to connect with and then a business one for all the fans of what you do. When people request your friendship you can send them a message instructing them for best communication and updates they should follow your fan page. Facebook is an amazing tool for Social Networking and can be leveraged towards whatever route you would like to take. Best of luck!

  2. Chen Yen says:

    Since I have both a personal Facebook page & plan to start a Facebook Fan page, what kind of parameters would you recommend I set when making the distinction of who to invite or allow into which page? (I’m having trouble deciding the parameters of who would be part of my personal page). Should I invite people to both pages? Are there pros on cons of doing both?

    • Zack says:

      Hi Chen, great question. The best answer is: “it is Truly Up to you.” I would recommend creating a personal one for just friends and families you want to connect with and then a business one for all the fans of what you do. When people request your friendship you can send them a message instructing them for best communication and updates they should follow your fan page. Facebook is an amazing tool for Social Networking and can be leveraged towards whatever route you would like to take. Best of luck!

  3. [...] This is a common problem we hear from a lot of people. Facebook takes up a lot of time, and it can be great for your business. On the personal side, you might want it to stay in touch with friends and relatives. If you do not want both accounts, I say decide which you want more. The business building networking, or the personal connections with friends and loved ones. I would not say to combine them, for reasons stated in my last blog post. If all else fails, you can always have a personal account and then add on a Facebook Pan Page for your business. [...]

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