Social Media Marketing for Business is much different than the “old school” traditional media marketing with advertising. The fact is, businesses need to share and interact with their customers and prospects in order to achieve optimal returns from their efforts. Lets not forget the importance of good marketing principals like follow-up and drip marketing, but needless to say, lead generation is now happening more often than not by sharing information and by referral online.
When a blogger writes an article that people like, they share it on other social media sites, email it to their friends, and the word spreads based solely on the sharing of information. Social Media Marketing for businesses is different: it is not a hard sell, it is providing some information, defining your company as the expert in their industry, and encouraging interaction with your visitors. Now, I feel it’s also important to have a funnel where people can get more information, such as the opt-in that I have placed to the right offering the free video series, but the important thing is that you are reading this information right now because you are interested, and not because a commercial came on while you were watching your favorite TV show.
Traditional Media is Interruption Based…
To demonstrate this, I found this great video that summarizes the conversations that businesses are not having with their consumers, and what is likely going to happen with traditional media in the future.
To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.
Article by Matthew Arndt, President, Turbo Social Media
About The Author: Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing. 
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[...] Traditional Media is typically a one way conversation. One of the biggest problems with this is that companies aren’t really hearing what their clients have to say. Traditional marketing from the past is also considered these days as “interruption based”, meaning it’s blanket type advertising to the masses, instead of targeted to the ones that are interested. This interruption based type of advertising has become less and less effective lately, because consumers are expecting a more targeted message. I wrote a blog article about this, so check that out here. [...]
Beautifully said, Matt! Providing some information, defining your company as the expert and encouraging interaction … I’m with you! That video illustrates it really well. (See ya in January!
great info