How Important are Social Bookmarking sites in Content Syndication for Social Media Marketing?

| June 12, 2009 | 2 Comments
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Many people have heard of things like “The Digg Effect”, where a link to a blog post gets pushed to the top of Digg.com (one of the biggest social bookmarking sites out there for those of your just getting acquainted with the term) and the server crashing as a result of having hundreds of thousands of visitors to the website in a matter of minutes.  BUT, there are better reasons than just an influx of traffic to your website  as a reason to syndicate to the social bookmarking websites.

In this post, I will share with you a few secrets that we have found when it comes to syndicating content.

Syndicating your content to social bookmarking websites can create additional listings in the search engines.

Below, I have posted a screen shot that shows the search for “Dallas Zerona” from one of our clients Dr. Jade Malay of http://www.BodyByZeronaLaser.com .  As you can see from the image, the top 5 results are a mix of social bookmarking links that we submitted on her behalf with a double listing for her actual website! (Click the image below for a larger view)
dallas-zerona-google-search
Syndicating your content to social bookmarking sites can help to drive traffic.

In this screen snip is proof that Dr Don of http://www.TheZeronaLaser.com got traffic as a result of the syndication to the social bookmarking sites. (Click the image below for a larger view)

trafficfromreferringsites

Syndicating your content to social bookmarking sites can result in a higher Google Page Rank for the page submitted.

After less than a month of this post by Dr Don, with the syndication done correctly, this page received a Google Page Ranking of 3/10.  While this may not seem like a big deal to the majority of you, most sites take a VERY long time to get a Page Rank of 3, and this was done in about a month!

Bottom line here is that syndicating content to social bookmarking websites is extremely important for optimizing your SEO and Social Media Marketing efforts.  Of course, there are some other principals that you should always do when you are using social bookmarking sites like making sure to use unique titles and descriptions for each bookmarking site as well as encouraging your friends to write reviews, and “digg”, “thumbs up”, or comment on the bookmark.  Although we all know how time consuming this process can be, it is incredibly important in the overall scheme of your social media marketing.

To learn more about Social Media Marketing and Social Bookmarking, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media



About The Author:  Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing.


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Comments

  1. karin says:

    Thanks for sharing these facts. It is great to see that others have similar experiences. Social bookmarking is much more effective than most people realize. I agree with your conclusions.

  2. karin says:

    Thanks for sharing these facts. It is great to see that others have similar experiences. Social bookmarking is much more effective than most people realize. I agree with your conclusions.

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