I rarely write about big businesses leveraging Social Media Marketing, but I just couldn’t resist today. Large corporations like KFC are being challenged by much smaller chains like El Pollo Loco. For those of you who do not know these companies, both of them serve chicken and associated “family meal” type products, but KFC has 11,000 restaurants and El Pollo Loco has 418 restaurants. So bottom line here is that a company that is 4% the size of its much larger competitor is being challenged head on…and winning.
Lets start by showing the beginning of El Pollo Loco’s Challenge of KFC, this one was a TV Commercial:
Then, to respond to this challenge, KFC went onto Oprah and offered a coupon to everyone to give them a free 2 piece meal to try their new “grilled chicken.” If you’re interested in that, click here. The best part is that they made the deal not valid on Mothers Day…BIG MISTAKE!
Here is El Pollo Loco’s Social Media Marketing Response:
I guess other than entertaining you today, and possibly providing a free meal from KFC…or El Pollo Loco if you have one around you, I just wanted to talk about how Social Media Marketing allows the small business owner to succeed when faced with challenges from much larger competitors, on the cheap! Its effectiveness is unparelleled when working on a regular small to medium business budget. So if you are a small business, keep thinking out of the box and coming up with unique ways to challenge the big guy!
To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.
Article by Matthew Arndt, President, Turbo Social Media
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About The Author: Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing. 
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