With all the blog posts we have done so far, I am sure we are all aware that links are an important part of the SEO structure. Links provide a way for us to view another site or a post on the same site. Links are a great way to drive traffic and you can anchor your link into text to send people to related topics (see below: … To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here…. are both examples of anchor tags).
DoFollow links and NoFollow links are code structures embedded into the link that tell Search Spiders (these “spiders’ crawl the internet when you type in a search and look for things such as this to pull up as related information) whether or not to count it or not in the search results. DoFollow links are counted and NoFollow links are not.
You might be wondering what the points of this are, I mean, who in their right mind would not want to take advantage of the SEO that comes with the DoFollow links. well there are three main reasons for this:
- Paid Links. Google recommends you do this as it interferes with page rankings. You essentially pay for a higher rank, and they do not like this
- When linking to major and popular sites. When linking to large sites such as Google, Yahoo or CNN, it does not make or break any power to your site, and just adds, cluster
- NoFollow in comment sections. People often times take advantage of comments sections and put in a whole bunch of links. They get page ranking powers from this, which may overcome your site, it’s your own preference but again it is recommended.
If you are not too worried about any of the above information, then the DoFollow link is just right for you (technically there is no DoFollow tag, you just do not use the NoFollow HTML tag when editing and it works like a DoFollow
To learn more about Anchor tags, DoFollow and NoFollow Links and SEO Marketing, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.
Article by Zack Zucker, Director of Operations, Turbo Social Media
About The Author: I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach.