Doylestown Dentist

“Correctly” is the key. Some of our competitors are developing applications that will update all their clients social sites automatically when they post an update to their website. While this eliminates the burden of managing a group of sites, this would not be doing it “correctly”.

It’s all about human interaction. Take that away and it’s just another dead website. It doesn’t matter how often you update it, it will not be effective. Why is this? Because the surgeon next door is answering questions, offering advice, tips and providing and invaluable resource for people to get the information they want from a live person rather than a dead page.

That brings me back to killing SEO website conversions…

You’re feeling good… any moment new patients are going to start pouring in… you’re dropping 100′s of dollars a day on PPC or your 7k a month SEO team got you first page organic results but in reality, your still just sitting buy the phone waiting for it to ring. Unfortunately, it’s not going to ring, because we’re out there, in the community, securing your new patients, OUR new patients, before they even consider using Google to find a surgeon.

A bit of a detour but SEO as left a bad taste in my mouth lately. It seems that a major portion of the industry are snake oil dealers. “It will take 6 months before we start seeing results”. By then they already have your money and “no guarantee”. If you actually do get results its because they purchased a back link package from some .UK site or paid blogger service. I’ve seen anchored text links for “plastic surgery” listed as an ingredient in a cookie recipe. It gets much much worse than that. The sad thing is, it works. These sites are the top 10 organic results in Google. Do a back link check and see for yourself. Or email me. “I used to be in an abusive relationship and my husband beat me so bad one night he broke my jaw leaving me deformed for life. Then I found (Begin link)So and So Cosmetic Surgery Centers Austin Texas(End Link) and they where able to make me beautiful again. The next post is about her new stereo system. Then a new brand of condoms her friend introduced her to. It’s sickening! But that’s a different story.

One of our clients was dropping a fortune on SEO. 10,000+ unique visitors to their website per month and they would get 1 to 2 inquiries (see above). It took about 3 months for their Social Media campaign to really “kick in” and they have been booked solid ever since. The client had no other external or internal campaigns running. All marketing efforts were online consisting of SEO, their website and Social Media.

What’s interesting is their website never fluctuated. The ability to post photos, video, whatever to their “social space”, eliminated the need for potential patients to visit their website or research them further,

That’s been our experience so far. Our only “concern” in regards to the future of Social Media as a marketing strategy is its eventual reaching of critical mass, rendering it ineffective. Its simplicity and no/low cost could end up being its downfall.

“Correctly” is the key. Some of our competitors are developing applications that will update all their clients social sites automatically when they post an update to their website. While this eliminates the burden of managing a group of sites, this would not be doing it “correctly”.

It’s all about human interaction. Take that away and it’s just another dead website. It doesn’t matter how often you update it, it will not be effective. Why is this? Because the surgeon next door is answering questions, offering advice, tips and providing and invaluable resource for people to get the information they want from a live person rather than a dead page.

That brings me back to killing SEO website conversions…

You’re feeling good… any moment new patients are going to start pouring in… you’re dropping 100′s of dollars a day on PPC or your 7k a month SEO team got you first page organic results but in reality, your still just sitting buy the phone waiting for it to ring. Unfortunately, it’s not going to ring, because we’re out there, in the community, securing your new patients, OUR new patients, before they even consider using Google to find a surgeon.

A bit of a detour but SEO as left a bad taste in my mouth lately. It seems that a major portion of the industry are snake oil dealers. “It will take 6 months before we start seeing results”. By then they already have your money and “no guarantee”. If you actually do get results its because they purchased a back link package from some .UK site or paid blogger service. I’ve seen anchored text links for “plastic surgery” listed as an ingredient in a cookie recipe. It gets much much worse than that. The sad thing is, it works. These sites are the top 10 organic results in Google. Do a back link check and see for yourself. Or email me. “I used to be in an abusive relationship and my husband beat me so bad one night he broke my jaw leaving me deformed for life. Then I found (Begin link)So and So Cosmetic Surgery Centers Austin Texas(End Link) and they where able to make me beautiful again. The next post is about her new stereo system. Then a new brand of condoms her friend introduced her to. It’s sickening! But that’s a different story.

One of our clients was dropping a fortune on SEO. 10,000+ unique visitors to their website per month and they would get 1 to 2 inquiries (see above). It took about 3 months for their Social Media campaign to really “kick in” and they have been booked solid ever since. The client had no other external or internal campaigns running. All marketing efforts were online consisting of SEO, their website and Social Media.

What’s interesting is their website never fluctuated. The ability to post photos, video, whatever to their “social space”, eliminated the need for potential patients to visit their website or research them further,

That’s been our experience so far. Our only “concern” in regards to the future of Social Media as a marketing strategy is its eventual reaching of critical mass, rendering it ineffective. Its simplicity and no/low cost could end up being its downfall.