So, I just found what I think, is a great example of how a cosmetic dentist can use video testimonials to increase business to his practice. I am going to analyze what I found on his site, and even tell you how I would make the work that he’s already done, even better (and more effective). I mean, why go to all the hassle to put this together if you aren’t going to share it with the world…right?
So Here Is the Article I found It is actually a press release that is being used for search engine optimization as you can see by their use of “anchor text”.
The practice, “Smile South Florida” is run by Dr. Charles Nottingham and Dr. Kenneth Anenberg. In this article they discuss how Smile South Florida is using patient video testimonials on its website. I just wanted to point out what a great idea it is for cosmetic dentists to use patient testimonials on their websites, and I think they are incredibly smart for using this emerging technique.
However, there are a few essential things that I would do to make this much more effective:
- The videos are great, I would edit them so that they have intro’s and outro’s as well as text telling someone who finds the video where to go to get more information (also known as watermarking)
- Distribute the videos with unique titles out on as many video sites as possible. This will increase the SEO opportunities and create buzz and traffic to the Dentist’s website.
- On the press release, I would allow commenting to engage those reading it in conversation about the Videos.
- They are involved in some blogging, which is fantastic and they did a smart thing by posting the press release I found onto their blog in this article.
- They are also doing things correctly by having the Social Bookmarking links on the blog article as well. This will allow users that like the article to submit it to all of the important social bookmarking sites like Digg and Delicious. I would take this one step further by actually manually submitting the article and changing up the title and description. This will allow extra linking and reach of the same article.
- They have a way to subscribe to the blog, but without having the blog on Google’s FeedBurner Service, they are losing out on the free and easy to use syndication.
- The only other thing that I would suggest is to blog more often (but I would tell that to anyone not attempting to blog at least twice per week!)
Overall, I would give their social media efforts a B-. I know I’m being critical here considering that most cosmetic dentists are not using social media marketing at all! This is a great example of how dentists can learn to use the social web to generate new patients.
Please comment below or to learn more about Turbo Social Media’s services for Medical Professionals, fill out the form to the right and watch my easy to understand Video Series!
Thanks and I look forward to hearing from you all!
Matthew Arndt, President, Turbo Social Media- 877-673-7096.
About The Author: Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing. 
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Thanks for the feedback!
We are now utilizing Feedburner on our website.
Great post, my question is with social media,how many new(long term) clients is it possible to get?
How many people you are able to convert into long term clients really depends on how you bring people in, and your internal marketing. However, many of our clients are getting benefitting from consistent calls as a result of their social media marketing efforts, but in all honesty, its the consistency in social media that makes the biggest difference (and the benefit of SEO, if done right).
We provide a similar service for Cosmetic Surgeons. We have found that, when done correctly, Social Media marketing will kill SEO website conversions every time.
“Correctly” is the key. Some of our competitors are developing applications that will update all their clients social sites automatically when they post an update to their website. While this eliminates the burden of managing a group of sites, this would not be doing it “correctly”.
It’s all about human interaction. Take that away and it’s just another dead website. It doesn’t matter how often you update it, it will not be effective. Why is this? Because the surgeon next door is answering questions, offering advice, tips and providing and invaluable resource for people to get the information they want from a live person rather than a dead page.
That brings me back to killing SEO website conversions…
You’re feeling good… any moment new patients are going to start pouring in… you’re dropping 100′s of dollars a day on PPC or your 7k a month SEO team got you first page organic results but in reality, your still just sitting buy the phone waiting for it to ring. Unfortunately, it’s not going to ring, because we’re out there, in the community, securing your new patients, OUR new patients, before they even consider using Google to find a surgeon.
A bit of a detour but SEO as left a bad taste in my mouth lately. It seems that a major portion of the industry are snake oil dealers. “It will take 6 months before we start seeing results”. By then they already have your money and “no guarantee”. If you actually do get results its because they purchased a back link package from some .UK site or paid blogger service. I’ve seen anchored text links for “plastic surgery” listed as an ingredient in a cookie recipe. It gets much much worse than that. The sad thing is, it works. These sites are the top 10 organic results in Google. Do a back link check and see for yourself. Or email me. “I used to be in an abusive relationship and my husband beat me so bad one night he broke my jaw leaving me deformed for life. Then I found (Begin link)So and So Cosmetic Surgery Centers Austin Texas(End Link) and they where able to make me beautiful again. The next post is about her new stereo system. Then a new brand of condoms her friend introduced her to. It’s sickening! But that’s a different story.
One of our clients was dropping a fortune on SEO. 10,000+ unique visitors to their website per month and they would get 1 to 2 inquiries (see above). It took about 3 months for their Social Media campaign to really “kick in” and they have been booked solid ever since. The client had no other external or internal campaigns running. All marketing efforts were online consisting of SEO, their website and Social Media.
What’s interesting is their website never fluctuated. The ability to post photos, video, whatever to their “social space”, eliminated the need for potential patients to visit their website or research them further,
That’s been our experience so far. Our only “concern” in regards to the future of Social Media as a marketing strategy is its eventual reaching of critical mass, rendering it ineffective. Its simplicity and no/low cost could end up being its downfall.
Nice article. I was able to send this to a doctor I know that could use this on their website..
[...] have been jumping into social media. Back in April of 2009 Matt Arndt wrote an article titled “How can cosmetic dentists use social media more effectively” and it focused on one of the few dental practices utilizing some forms of social [...]
[...] have been jumping into social media. Back in April of 2009 Matt Arndt wrote an article titled “How can cosmetic dentists use social media more effectively” and it focused on one of the few dental practices utilizing some forms of social [...]
Social media marketing can be apply in any kind of business and even a dentist can use it to advertise his profession.. Great post Matthew.