1) Backlink to your Youtube channel: There are probably many businesses out there that may have already been backlinking to their individual videos, which is a really good idea. However, did you know that you should also be backlinking to you channel itself? This will help build up the credibility of your channel and each individual video.

2) Include a “call to action” overlay: You may have already been adding a “call to action” to your videos with the video editing software that you’re using, which is a good idea. However, there’s now an even better solution: add a “call to action” overlay that is click-able! You might have seen this click-able overlay before in the form of an advertisement on a Youtube video that you’re watching, and it’s usually unwelcome and annoying. However, in this instance, the overlay will be an ad for your videos, so it couldn’t possibly be more relevant for the viewer.

Here’s how you set it up:

1. Set up your Promotion
2. Set the minimum bid to $.01
3. Click “promote” and then pay the $5 set up fee
4. Write your promotion and choose your keywords
5. Click “Edit” on the video you want to add the overlay to
6. Select “Call-To-Action-Overlay” and add the title, body, image, display url and external url

*Please note: this will only cost you $5. Unless you actually want to advertise on Youtube, the Promotion set up process is merely a formality. Keep in mind that you need to choose keywords that no one else is searching  for and you need to set the minimum cost per view (CPV) to $.01 so that no one will ever see your ad in a search. In summary, you need to activate the Promotions in order to be able to add the overlay to your videos, even though you won’t actually be doing any Youtube advertising.

3) Generate comments and responses to your videos: Just like your blog, comments on your videos and channel help improve their visibility. Encourage friends and fans of your business to watch the videos and comment on them. You should even have your staff follow suit, just watch out for spammers looking to leave a comment with a link to their website!

Youtube is a great social network to have a presence on; however, many businesses overlook these additional tactics. If you have a consistent strategy in place for adding quality videos to Youtube, simply incorporating these steps (above) into your existing approach will  help improve your company’s visibility and website traffic from Youtube.

If you have any questions about Youtube or video marketing then contact Turbo Social Media today, or give us a call at 877-673-7096 x2.

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1. Tips for a Successful Video Marketing Campaign
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Here are some key tips for any business looking to develop a video marketing campaign:
1) Know your target market. This is the key for any marketing campaign, but equally as important when considering video marketing. Consider your entire target market and then break them down into niches. You may want to focus on certain niches and then develop topics that would appeal to them. That way your message is more specific and relevant to your viewers.

2) Plan out your videos ahead of time. Once you have the topic in mind determine how you’d like to present it. A video series is usually a good idea since you typically don’t want your videos to exceed 2-3 minutes (people will lose interest). Make sure each video has a purpose. Is it going to be for sales or branding? If it’s a sales video make sure there is an offer at some point in the video.

3) Engage with your audience. When you shoot the video make sure you get some “face time.” Show your personality and be unique. Consider asking questions or addressing concerns that your target market is interested in and then walk them through some solutions. Provide examples where you show the audience how you’ve overcome their concerns or fears. Remember to be creative and excited about what you’re talking about.

4) Add a “call to action.” Editing is very important because it allows you to brand your company. Consider creating an intro and outro page with you company logo (and slogan). Music can also help brand your business, especially if you already have a jingle. Inspirational music is good to use in many instances because it can make your video seem even more prolific and important. Finally, consider adding your phone number or website address in the footer of the video. The last thing you want is someone to watch you video and wonder: “how do I get a hold of these guys?”

5) Get your video out there. It’s not enough to simply post your video to YouTube. You’ll want to syndicate the video out across a variety of different video marketing and social media websites. The more you put out the more likely it will rank on search engines. You’ll need to make sure that you’ve properly optimized the titles and tags of the video based on the keywords you want the video ranking for. Consider some long-tail keywords because the video will be more likely to rank quickly.

Like all other forms of marketing, video marketing requires a solid strategy. You won’t be very successful airing one commercial, posting one Adwords ad, writing one blog post or having one Twitter Follower, so why would you only market one video online? Map out a plan to create, shoot, edit, optimize and syndicate two videos a month, ten videos a quarter, or whatever you can handle. The point is to create a plan and stick with it.

If you have any questions about getting started or implementing a video marketing campaign, consider talking to a Turbo Social Media professional today. We can walk you through the steps and help your business map out a successful plan.

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The idea of the viral video is great for Social media marketing as it is doing the same job: creating a lot of buzz. Take the “Chocolate Rain” video for instance, it has been viewed nearly 45 million times on Youtube alone!! That is not even counting its views on other sites, or the duplicate videos that have been produced and added to the video sites. These videos catch our attention and we remember what happens and then we talk about it.

Viral Videos and Social Media marketing can work very well together as they both work on the same premise of creating buzz through word of mouth via the internet. if you are smart enough, you can even create a viral marketing video, one that sells your product in such a fun and unique way, and gets people talking.

For Fun we would like to share a couple of our favorite viral videos with you:

To learn more about Social Media Marketing and the Importance of Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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If you go back through some of our blog posts you will notice we have often times used videos to help get our point across. We do this for a couple reasons:

1. It’s fun to make the videos
2. It grabs people’s attention
3. Proper Intro and Outro/Call to Action can help drive a lot of traffic
4. As my favorite comedian always says “Why Read when you Can Watch it” (See video below)

What this technology means for us is, is that a video done right can really enhance what you are trying to sell. If a video is done properly the video can show up in the search results just as a webpage would. And if you edit the video properly, you can really capture your viewers attention and get them interested in learning more from your site.

To learn more about Social Media Marketing and Video Marketing, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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With the influx of social media in our society, there are many more options and ways of doing something to stand out. One such way is the video resume. With the unemployment rate pushing new records every day, companies are seeing a huge increase in the number of  resumes that come across their desks, the question is: what can you do to stand out?

Many people are now creating profile websites hiring managers can read up on the person and get a dose of their resume in online formatting. However, even this is not as catching as my favorite technique: The video resume. The video resume is a way to talk about yourself, put a face with a name and make something that the hiring manager will really remember.

Check out this professional video resume:

A Hiring manager cannot help but remember a video like this, especially if everything else they received was only a piece of paper listing a person’s accomplishments and qualifications.

So remember this the next time you are going in for a job interview, if you really want to be remembered you have to do something to stand out. And if you have a lot of guts, maybe you can try something like this:

To learn more about Social Media Marketing and Video Marketing, fill out the form on the right to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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A little background here.  United Airlines broke this musician’s $3,500 Taylor guitar, and after a year of wrangling with the airline over the claim, United ultimately decided to deny the claim.  Dave Carroll, the musician affected by this tragedy, promised them that he would write and release 3 songs and videos as a result, and what a shock wave this has created.  Below are 2 videos, the first is the CNN news coverage of the situation that came out 3 days after the video’s release, and below that is the actual “United Breaks Guitars” video.  Bottom line here is that in this day and age if you don’t appreciate your customers, you run the risk of having a PR nightmare like this emerge.

Here is the CNN News Coverage of the Video

Here the actual video, “United Breaks Guitars”

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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Aside from those couple pitfalls, we still use the Flip for a couple reasons: It is beyond easy to use (as easy as any digital camera), it is lightweight, it’s inexpensive (30 min Flip Ultra for as low as $50 on Amazon.com), makes good quality videos, and most importantly, it is extremely easy to upload videos. The Flip has a built in USB jack that you plug directly into your computer. From there you can bring up the Flip program and name and save your videos without any hassle. You can even pause the video and take snapshots for photos as well.

Video Marketing is a great way to create buzz around your product. The Flip cam has just made this easier, as now anyone can shoot a video and get it online.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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First off, just having video on your site is not going to make your site more money.  It is true that having video can increase the amount of time that people spend on your website, but this doesn’t necessarily correspond to additional leads or revenue.  In fact, the wrong video on your site can send prospects running. The most important thing to remember with the video that you are putting on your website or landing page is the message.  This goes for videos that are blasted out as well.  The message is important in video, just as it is in your headline, copy and so many other aspects of your marketing.

Ok, so now back to my point about whether the video needs to be professional or not.  Truth is, it really depends on your product, market, and whether you think that will matter to your clients.  More often than not, with the correct basic equipment, a solid plan and script, and a bit of time, “home based” videos can work out and be just as successful as a professionally shot video.

In terms of equipment, I suggest the Flip Ultra HD paired with a full sized tripod.  Here at Turbo Social Media, we use the Flip Mino HD.  The only difference is that the Mino is smaller, but the Ultra holds twice as much video as the Mino does and it bigger, and thus less delicate.  Either way you can pick up one of these awesome little HD recorders for about $200!  That’s a bargain considering what they used to cost, but I’ll get into that in another post.

Bottom line is, as long as the message is correct and the video and sound comes out fine and is good for the end user, video doesn’t need to be professionally done to be effective on blogs, websites, and video blasts!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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Their headlines on the site say: Who Couldn’t Use “A Black Box That Prints Money” Right Now?

Of course a lot of that is marketing hype, so as a company that uses their software to syndicate video content on our client’s behalf, I thought that Zack (Turbo Social Media’s very own Video Marketing expert) and I would do a little interview and get to the bottom of this!

In this video you will learn:

• What is Traffic Geyser?
• Does Traffic Geyser Work?
• Why is using Traffic Geyser more or less effective than submitting videos by hand?
• What is the best part about Traffic Geyser?
• What is the worst part about Traffic Geyser?
• What should do to the videos to make sure they get submitted correctly and get accepted by as many video hosting sites as possible?
• What should you do before you submit the videos to drive traffic?
• Bottom Line, is Traffic Geyser worth $99 per month?

Thank You and Zack and I really hope that you enjoy this video!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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Lets start by showing the beginning of El Pollo Loco’s Challenge of KFC, this one was a TV Commercial:

Then, to respond to this challenge, KFC went onto Oprah and offered a coupon to everyone to give them a free 2 piece meal to try their new “grilled chicken.” If you’re interested in that, click here. The best part is that they made the deal not valid on Mothers Day…BIG MISTAKE!

Here is El Pollo Loco’s Social Media Marketing Response:

I guess other than entertaining you today, and possibly providing a free meal from KFC…or El Pollo Loco if you have one around you, I just wanted to talk about how Social Media Marketing allows the small business owner to succeed when faced with challenges from much larger competitors, on the cheap! Its effectiveness is unparelleled when working on a regular small to medium business budget.  So if you are a small business, keep thinking out of the box and coming up with unique ways to challenge the big guy!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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