If your business has started to see the potential with social media you might be looking for some cool social media tools to utilize on your website. In this article I’ll break down a few of the many tools that could potentially benefit your website: 1) Facebook Like Button- Now that you no longer become [...]
In a previous blog post I wrote about how to track ROI from social media. In the article I speak generally about being aware of the total value gained from utilizing social media, not just revenue earned. Things like customer feedback, testimonials, industry expertise and branding all provide value added for businesses investing in social [...]
Over the past 10 years blogging has grown tremendously in popularity. More and more businesses are investing in blogs to publish content, engage with prospects and customers, and generate leads. One question that I’ve encountered lately is whether or not a business should add a blog within their website or on a separate domain. This [...]
The first question many businesses have when considering the decision to invest in social media marketing is: what kind of ROI should I expect? Many people view ROI as revenue/cost equation. Under this presumption, if a business brings in more money than they spent on a marketing campaign then they have a positive ROI. If [...]
Just like in the early 2000s when it became obvious that most businesses needed a website, we are getting to the point where most businesses need social media. But just like the Internet, it’s easy to be lost in the crowd and unnoticed. So how do you make your business stand out and convey the [...]
Social media is obviously a very important part of growing your business in the new millennium. Social media allows you to connect with other like minded folks who can help your business grow. In order to grow your social media lists, you need to make sure people can find you with ease, so the goal [...]
If you haven’t yet heard the news, popular review website, Yelp, has recently been hit with a class action lawsuit. Two law firms, in San Diego and Miami, respectively, have filed a class action lawsuit in Los Angeles federal court. They claim that Yelp is running an “extortion scheme”. The plaintiff claims that she complained [...]
Twitter is a great tool for Social Networking, especially if you are trying to build your business. Aside from Facebook and LinkedIn, there is really no other place where you can connect with so many like minded individuals and people who can help you build your business into a money making machine. The question is, [...]
Social Media has taken the internet by storm. Web 2.0 has become the biggest part of business and marketing in the 21st century. Obviously with the ever growing mediums of social media, we need new tools to help us keep up. We have talked about various ways to help you keep up with all the [...]
How many of you out there reading this like Twitter? (You do not have to actually raise your hands… I cannot see you). Twitter has become a great asset of Social Media Marketing an amazing Social Networking tool. It allows you to post updates on what you are doing and people who are interested can [...]
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