By now most medium to large businesses have a social media presence. An assortment of small businesses are also using social media. While this is a good sign, the problem is that “having a social media presence” and “using social media” doesn’t necessarily translate into success. The goal of any business using social media should [...]
What a year! 2011 is nearly over and it’s time to look back. Rather than talk about Steve Jobs, the Zynga IPO, or any other social media news I want to look back on some 2011 predictions I made early in the year. Keep in mind that I really didn’t go out on a limb [...]
Football season is almost here and I thought it would be a good time to talk about athletes and social media. Specifically the most popular athletes on social media. I’m not going to prioritize by number of Facebook Fans or Twitter Followers; rather, I’ll simply outline some of the notable uses of social media by [...]
There’s a new term buzzing around the social media world, and it’s “searchial marketing.” The phrase was coined by Dr. Alan Glazier, an optometrist and Founder/CEO of a 4 doctor private optometric practice in the Rockville, Maryland. Dr. Glazier is a frequent lecturer on social and new media and blogs professionally at SightNation.com and for Jobson’s “Click” [...]
Wikipedia defines social media optimization as “Social Media Optimization (or SMO or Social SEO) is the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization; the other method is search engine optimization or SEO.” I would like to elaborate [...]
If you’ve done a Google search lately you’ve probably noticed that in addition to links to websites you sometimes see videos, Facebook pages and even Twitter streams. As social media continues to grow, search engines continue to evolve to incorporate social media into their results. This has resulted in smaller search firms popping up and claiming [...]
It seems like somewhere along the way people began to simply equate “social media” with Facebook. It makes sense given that Facebook is the largest social network online, but it overlooks the meaning of the term “social media.” Social media is a broad term that refers to the use of web-based or internet-based applications that allow for [...]
As we start 2011 it is important to take a step back an evaluate everything that’s happened in social media over the past decade, as well as the past year. The rise of Google and Facebook over the past few years, the rise (and fall) of MySpace, the growth of mobile marketing, and the explosion [...]
I’ve encountered a common question when consulting with my clients: what the heck do I tweet about? If you’re relatively new to social media you’ve probably asked yourself this very question. You can even apply this same questioning to Facebook wall posts. Assuming you have the audience, or are growing the audience (of Fans and [...]
Does it ever take you hours to write one blog article? Do you constantly dread thinking about writing blog posts because of the time it’ll take? Fear no more. This article will take you through 5 tips to write your blog articles in about 15 minutes. 1) Do keyword research: Check on the analytics of [...]
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