Share Early last week, I was reading one of my favorite social media sites, and came across a somewhat disturbing article. The article discusses results of some tests that find that Social Media Marketing does not produce leads for your company, and that it can be considered a waste of money. The author of the [...]
Share In the past decade or so it has become more than apparent that understanding your target market, and how to reach it, is critical. In more recent years, authors like Seth Godin have written many books about targeting the niche and working to be more specific in who you target. In my work as [...]
Share Social Media Marketing for Business is much different than the “old school” traditional media marketing with advertising. The fact is, businesses need to share and interact with their customers and prospects in order to achieve optimal returns from their efforts. Lets not forget the importance of good marketing principals like follow-up and drip marketing, [...]
Share I’ve been working with the Internet for nearly 10 years now, having built my first website when the internet was just starting to gain momentum with sites like eBay. So when people ask me whether they need a blog or a website, or generally what I would recommend… I guess I should clarify this [...]
Share I love being about to share great content about how clients are using social media marketing as well as other forms of traditional marketing in order to hit their business goals. In these two videos below, Kelly O’Neil head coach of Marketing to Millionaires, a program that teaches its clients how to market to [...]
Share I rarely write about big businesses leveraging Social Media Marketing, but I just couldn’t resist today. Large corporations like KFC are being challenged by much smaller chains like El Pollo Loco. For those of you who do not know these companies, both of them serve chicken and associated “family meal” type products, but KFC [...]
Share Today I was browsing around and as usual, the mainstream media is picking up Ford’s focus on Social Media Marketing. So, I guess I’ll just start clarifying that our approach with social media marketing is all about small to medium sized businesses, who are looking for the edge in terms of expanding their marketing. [...]
Share One of the latest projects that we’ve been working on with a ton of success is Dr. Troy Don’s website on Zerona Laser Liposuction, www.TheZeronaLaser.com. Dr Don has his offices located in Los Angeles CA and he offers a new procedure that is a Non-Surgical Liposuction using a product called the Zerona Laser. This [...]
Share In the past, a lot of businesses generated new leads and found out about the latest products for their market at trade shows. They were great…everyone from the same industry convened at the same place, for the same few days, with the intention of taking their businesses and practices to the next level. New [...]
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