Turbo Social Media Marketing » Clients | Turbo Social Media Marketing

New & Improved Portfolio!

Tom Sullivan — Wed, 01 Feb 2012 15:22:29 +0000

If you haven’t already noticed, Turbo has updated its portfolio! In fact, now there are three separate portfolios that showcase: website design, social media design and case studies. Feel free to browse through each to see our work.

As you can see, we work with a wide variety of businesses, including start-up breweries, gardening supply distributors, medical laser manufacturers and much more!

As a full service marketing agency, the best fit or ideal client is one that has a product or service they are selling and they need to improve their online visibility. Usually they have a loyal clientele, but are struggling to branch out and find new business.

Turbo Social Media can help develop or improve upon an existing internet marketing strategy. We not only work to execute different projects and campaigns, like most agencies, but we also serve as consultants, ensuring that our clients are on top of any and all additional marketing strategies, even if we are not managing these efforts.

If your marketing efforts have produced minimal results or if your company is simply looking to improve upon its online visibility then contact Turbo Social Media, or give us a call at 877-673-7096 x2.

Web Video for Social Media Marketing : Does it need to be “professional” or not?

Matthew Arndt — Thu, 04 Jun 2009 08:48:41 +0000

Lately we’ve had a lot of questions about whether the video that is placed on our client’s websites should be produced professionally or not. I’ve decided to write this post to address that exact question.

First off, just having video on your site is not going to make your site more money. It is true that having video can increase the amount of time that people spend on your website, but this doesn’t necessarily correspond to additional leads or revenue. In fact, the wrong video on your site can send prospects running. The most important thing to remember with the video that you are putting on your website or landing page is the message. This goes for videos that are blasted out as well. The message is important in video, just as it is in your headline, copy and so many other aspects of your marketing.

Ok, so now back to my point about whether the video needs to be professional or not. Truth is, it really depends on your product, market, and whether you think that will matter to your clients. More often than not, with the correct basic equipment, a solid plan and script, and a bit of time, “home based” videos can work out and be just as successful as a professionally shot video.

In terms of equipment, I suggest the Flip Ultra HD paired with a full sized tripod. Here at Turbo Social Media, we use the Flip Mino HD. The only difference is that the Mino is smaller, but the Ultra holds twice as much video as the Mino does and it bigger, and thus less delicate. Either way you can pick up one of these awesome little HD recorders for about $200! That’s a bargain considering what they used to cost, but I’ll get into that in another post.

Bottom line is, as long as the message is correct and the video and sound comes out fine and is good for the end user, video doesn’t need to be professionally done to be effective on blogs, websites, and video blasts!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Blog Platform or Website: What Do I actually need?

Matthew Arndt — Thu, 28 May 2009 05:45:52 +0000

I’ve been working with the Internet for nearly 10 years now, having built my first website when the internet was just starting to gain momentum with sites like eBay. So when people ask me whether they need a blog or a website, or generally what I would recommend… I guess I should clarify this so that everyone will know the advantages of developing your internet presence in different ways.

When websites were first starting to be put together in the 1990′s, everyone built them using HTML (Hyper-Text Markup Language). This is still what most sites are based on, however, in the past 5 or so years, huge developments in web based software have been developed and are now adopted and accepted by Google. Those languages and ways to code include XHTML, CSS, PHP, AJAX, Ruby on Rails (and many others). I’m not going to get into what each of those do in this post, however, the point is that things have changed with website development and you SHOULD take advantage of the things that will be a real advantage to YOU.

So let me start out by defining what a Blog is:

According to Wikipedia:

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.

So in other words, a blog is a self publishing platform that makes it extremely easy to add new content and have your visitors see the latest and freshest content available. A website can be built on the blogging software that is selected (we prefer and recommend WordPress). The best part is that this software helps to manage and arrange the content into any way that we want to configure it. Other great things about this way to setup websites is the ease of re-doing the way the design, the built in content editor, and the plethora of software add-ons available (also known as Widgets or Plugins). WordPress also comes ready for search engine optimization, and if you know what you are doing, can be configured to update Google and other sites (as well as your visitors who subscribe to updates).

OK, this all sounds great right? Well it gets better. Blogging software like WordPress can have themes designed that will integrate both your website and blog into the software and tie everything together! Not only will your regular content pages be optimized and configured correctly, but they will also be linked up to the freshest content that you write on your blog!

Finally, blogging software allows visitors to your site to write their questions on your blog articles (the comments can be moderated), but this open discussion brings visitors back to the website and allows the posts to “come alive”. This interaction is why many companies are using blogs as a component of their web strategies.

So what if I already have a website, can I install a blog?

That’s another great question that we get. We have several clients who had websites that we had already optimized (http://www.BeecherChiropractic.com for example). Dr Beecher didn’t really need a redesign, but wanted a blog so that he could benefit from additional search engine traffic that comes from blogging, so we installed a Blog for him and helped him start blogging. You can see his blog here: http://www.BeecherChiropractic.com/blog . Dr Beecher tells me that he now picks up a new patient every week that found him through his website and blog, without the use of Pay Per Click (PPC).

A word about the website that you currently have…

Most people have websites that were built by a company who primarily used HTML to develop them. Now, this isn’t a huge problem, and these sites can be modified so that they are capable of frequent updates and search engine compatibility similar to a blog.

However, it’s the ease of a blog that is the real benefit and the fact that the software is setup with search engine optimization in mind.

The difference between a “Free Blog” and installing your own blog

Many people try to setup a blog on a free blogging site like Blogger, Typepad, or WordPress.com, they start blogging, and wonder why it never really gains momentum like the blogs I’m talking about. There are several reasons for this. First, these blogs are hosted and owned by the companies providing them. They control the content, setup, and what things you can do with them. When we develop our blogs and websites, we install and make configuration changes to provide the highest level of search engine optimization available. Also, the other problems are that people don’t know the proper format of a blog article, how to best optimize it for Google, and most importantly, the best methods for submitting the link to your blog article (syndication) in order to spread the content that you are trying to get out to your target audience. This is why most of our clients have us help them with this part and why they decided not to use the free blog websites. Finally, consistency is key when writing a blog that makes an impact by driving traffic and business.

I always like to get to the bottom line when I write these articles, and the bottom line here is that blogs and websites can (and I recommend) SHOULD be integrated into one solid, easy to use platform for your social media marketing. The amount of time spent setting up this at the beginning makes it well worth the hassle of having to pay to completely redo your website every few years, especially if you feel that the internet is going to be a major part of your marketing in the next few years. I know this was a lengthy article, and I just want to thank you for reading through it. I hope this clears up any confusion that you had about websites and blogs.

To learn more about blogging, and social media marketing, fill out the form on the right to watch our free video series on Social Media Marketing or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Business Coaches leveraging Social Media Marketing to promote programs and events!

Matthew Arndt — Thu, 21 May 2009 06:40:54 +0000

I love being about to share great content about how clients are using social media marketing as well as other forms of traditional marketing in order to hit their business goals. In these two videos below, Kelly O’Neil head coach of Marketing to Millionaires, a program that teaches its clients how to market to the affluent, is interviewed by me! We cover a lot of her marketing strategies and you get the chance to learn from a pro how to market an event and build your business.

In this first Video, Matt and Kelly discuss the ways that Kelly markets her coaching program and how she had been leveraging social media marketing in the past.

In Video 2: Kelly reveals how she has been leveraging social media marketing including blogging, article marketing, and social networking, for her company and to promote her retreat, and what she recommends for her clients…this insider information is incredibly valuable, as Kelly’s private coaching days run more than $10K! Watch and enjoy!

To learn visit Kelly’s blog, visit http://www.MarketingToMillionaires.com

To learn about Kelly’s retreat, visit http://www.MarketingToMillionairesRetreat.com

Now, Kelly leaked that we spent some time with Patti Stanger, of the Bravo TV show, The Millionaire Match Maker, I thought I would also include some photo proof of that. Patti is going to be a special guest at Kelly’s Retreat coming up this October!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Zerona Laser Lipo Dr Troy Don Leverages Social Media Marketing

Matthew Arndt — Thu, 07 May 2009 06:51:44 +0000

One of the latest projects that we’ve been working on with a ton of success is Dr. Troy Don’s website on Zerona Laser Liposuction, www.TheZeronaLaser.com. Dr Don has his offices located in Los Angeles CA and he offers a new procedure that is a Non-Surgical Liposuction using a product called the Zerona Laser. This is a very new technology, and when Dr. Don came to me on this project, I found that there was a hole in the social media market. We built up the website, helped Dr. Don being blogging about this new laser lipo technology and the procedure. Then we optimized all of the work he was doing for the search engines. When “The Doctors” TV show did a special on the Zerona Laser, Dr Don’s site had only been finished for 3 or 4 days. That day, he received over 330 hits. We also helped Dr Don prepare and submit a Search Engine Optimized Press Release which has helped his rankings soar in the search engines. To hear more about what Dr. Don says about the work we did for him, watch the video below.

Also, to be a good sport and show that what Dr Don is saying about the last week’s activity on his website is true, I’ve included a PDF report from Google Analytics that has his stats over the last week…truly amazing! Thank You Dr Don for your support and allowing us to share your story!

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

Why is Video Marketing Such a Key Role for Medical Professionals?

Zack — Tue, 07 Apr 2009 19:17:57 +0000

Online video sites are one of the best places to gather an audience, as it is a must have in today’s Marketing World. Video Marketing, along with blogging, is leading the new wave of marketing, classified as Social Media Marketing. This new form allows the video creator a way to communicate with their audience on multiple levels: visual imagery, text, music, or the spoken word.

At this point you may be asking yourself how this would benefit anyone in the Medical fields, and my question to you is: “How could it not?” Video sites are a great way for many Doctors, Chiropractors and Cosmetic Surgeons to get their name out there with minimal investment. Online videos give the author a chance to reach a huge audience, for little money, which in turn creates an astounding ROI. Medical Professionals can talk about their practice, much like a commercial would, and drive traffic to their website. After somebody watches their video, and visits their site, the likelihood of that prospect turning into a client is much greater.

All of the Video sites, such as Youtube, Vimeo and Kewego, are free sites and the videos get watched by thousands if not millions of people… that is if everything is done right. Anyone can get their video on these sites, but it is another thing to get a following and get people to comment and create buzz around your video. Which is why many people are turning to the experts (that’s us!). When a video is done right, it is much easier to be found.

Video Marketing is a powerful tool because of its engagement potential, SEO value, and measurement opportunities. There are specific steps professionals should take to make their video as popular as possible and we have the tools to manage those steps. Remember to choose content that is informative and connects with the viewer. And recognize the power of the platforms that surround you. Online video is a powerful marketing tool if used correctly.

CRC Health uses Social Media Marketing for Rehab Clinics

Matthew Arndt — Fri, 03 Apr 2009 18:51:39 +0000

One of our clients, CRC Health, that owns and manages a network of rehabilitation clinics helping alcoholics, substance abusers, and those that suffer with eating disorders, has been working with Turbo Social Media to develop and implement a Video Blasting Campaign.

One of their drug rehab facilities, Sober Living By The Sea, in Newport Beach, CA, was featured in the A&E series “Intervention”. Below is the video that we put together for them:

Sober Living by The Sea’s Director of Internet Marketing, Michael Hurst says:

At first I was not interested in anything related to “social media” because of how little our facility had ultimately gained from participating in Web 2.0 activities like myspace.com and facebook.com (save for blogging which has always worked well for us). However, I was able to pass along some old videos we had sitting around and Matt took it from there and created a video blast that literally gave us spots 1-3 for one of our targeted phrases the same day. We are really excited to be able to augment our internet marketing in this way because frankly, we had hit a plateau with our linking/directories/articles/press release campaigns.

To learn more about how your business/practice can benefit from Social Media Marketing, watch our video series by filling out the form to the right.

Questions? Comment Below or Give Us a Call at 877-673-7096

Matthew Arndt, President, Turbo Social Media

CRC Health also has clinics that specialize in OxyContin Addictions and Treatments.

To learn more about Social Media Marketing, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media