Over the last few years, the economy has been on a steady decline. As of right now, it is slowly starting to work its way back up. Many people have been out of work for quite awhile and are ready to re-join the workforce. However, getting hired is not the easiest thing to do right now, which is why setting yourself apart from others is the best way to be found and land a job. And thankfully, social media is the perfect way to make yourself visible.
If you recall, back in September I wrote a blog post about using video resume’s to set yourself apart from the field. Aside from a video resume, which not everyone has the resources to pull off, another great way to set yourself apart is to create a personal site. Now by personal site I do not mean a Twitter, Facebook or LinkedIn account. You should already be using those tools and you should be integrating them with your new tool in the personal site.
The personal site is a site about yourself, a site that dictates what you are good at, moreover as an extension of your resume. If you are a developer or a graphic artist this is a great way to show off some of your skills. If you are not so skilled in those areas, such as myself, you can use a simple DIY site builder to create something simple that really works (you can check out my personal site here!) such as Wordpress. If you look closely at my site you will notice there is something missing: a blog. A blog is a key component for helping yourself out as it allows you to constantly update your site and keep your name fresh in the world of Social Media. Plus companies now are doing preliminary background searches by searching your name on Google, just to see what they can find.
Your own personal site can become very beneficial to you if you utilize the proper use of keywords and meta data, and really configure your site towards SEO. If you then properly integrate your site with your Social Media sites, you have made yourself much more visible to anyone doing a Google search on those applying for positions
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Article by Zack Zucker, Director of Operations, Turbo Social Media
About The Author: I am known in my circle of friends as the Video Marketing Guru, and I strive to be better than everyone else. My competitive fire stems from years of swimming (including at the collegiate level). I am currently married and enjoying life. I spend my spare time watching TV, owning everyone in Mario Kart, dominating in board games, playing with my 2 dogs (Memphis and Macgyver) and long walks on the beach. 
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