Turbo Social Media Marketing Blog :: Turbo Social Media Marketing

Grow Your Business Through LinkedIn Groups

Zack | February 23, 2010 | 0 Comments |

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Facebook? Check! Twitter? Check! LinkedIn?…. LinkedIn?

As we have discussed before, Social Networking is an extremely important and integral part of Social Media Marketing. However, in order to get the most out of it, you want to be sure you are using every part of these Social Networking sites to their fullest. If you have been doing everything we tell you to do (as you should be… let’s face it, I am amazing…), then your business is probably flourishing. However, we have not yet reached the pinnacle, as there is always more we can do.

One of the best ways to really grow your business, is the use and joining of different groups on LinkedIn. First of all, the groups are indexed by Google, meaning if you create a group, or join a group, the title of the group can be found in Google Search results. Secondly, the groups are a great place to interact and meet new and exciting individuals. There are discussions, and emails and a lot of networking that happens in these groups, and that is a great way to grow your network, which we all know is a great way to in turn, grow your business.

Just like all Social Networking sites, the best way to get results is to take full advantage of all options they offer. If you have a business, then a Facebook Fan page is important to you. If you have a Twitter account, a Twitter Management tool such as Hootsuite is important. And if you have a LinkedIn account, then joining groups is the way to go!

Thank You, and I encourage you to leave and comments or questions below. To learn more Social Media Marketing and the Importance of LinkedIn Groups, check out the video series, Medical Professionals should click here and Entrepreneurs should click here or give us a call at 877-673-7096

Article by Zack Zucker, Director of Operations, Turbo Social Media

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The Buzz About Google Buzz

Zack | February 18, 2010 | 1 Comments |

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Well hello everyone! For those of you who missed me, I apologize for the delay between blog posts. To those of you who did not miss me.. was it something I said?

Anyway, in the month it has been since my last blog post, a lot has been going on in the Social Media World, but none bigger than Google Buzz. Google is at it again, as they set themselves up to be the big player in the Social Media Game. Google Buzz is a great new feature located within your Gmail account, that allows you to chat and interact with your friends socially, combining the best of E-mail, Twitter, Chat and Facebook, all into one tool.

Buzz takes a list of the people you email most (that are also on Gmail) and adds them as your followers. Then in your Buzz inbox, you can post messages, videos, pictures, and links that everyone can see, just as they would on Facebook and Twitter! Unlike Facebook and Twitter though, videos and images are easily viewed right from the Buzz screen, and you are also not limited to 140 characters. One of the greatest features that Buzz offers is a threaded comments section. So when looking at all the various Buzz’s on your screen, you can follow comments and conversations with ease. You can also reply directly to someone via email or chat, or send private messages, all on Buzz.

Buzz is a fun new thing that Google has recently introduced and as always, there is a lot of hype surrounding it. Google has made a habit of taking things to the next level, and I suspect it will not be long before Twitter and Facebook and scrambling to catch Buzz.

Thank You, and I encourage you to leave and comments or questions below. To learn more about Google Buzz and Social Networking, be sure to check our our video series! Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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How To Get More Twitter Followers

Zack | January 21, 2010 | 0 Comments |

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Twitter is a great tool for Social Networking, especially if you are trying to build your business. Aside from Facebook and LinkedIn, there is really no other place where you can connect with so many like minded individuals and people who can help you build your business into a money making machine. The question is, is how do you find all of these people and what can you do to expand your network to help reach even more people? Well that questions is actually quite simple to answer.

I recently came across a great article on this very topic. This post outlines the top 10 things you can do to really grow your list. Overall this is a great list, as it goes over not just any way to grow the list but the best way (best way meaning you are not paying for a bunch of people that may or may not help your list. A few of these tips are items we have covered in our own blog posts, just as using a call to action and tweeting about blog posts.

The best tip on this site, in my opinion, is #2 “Tweet More Often.” There is no better way to get followers that to be constantly tweeting. But what this article does not mention is what you should be tweeting about. Sure you can tweet about ANYTHING and get followers, but you want to make sure your tweets have keywords that people will be searching for. The more keywords specific to what you are trying to do, the higher concentration of people following you, will be able to impact your company in a positive way.

To learn more about Social Media Marketing and the Importance of Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments, questions and your favorite Twitter Tips below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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Building a Personal Site to Find a Job

Zack | December 15, 2009 | 0 Comments |

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Over the last few years, the economy has been on a steady decline. As of right now, it is slowly starting to work its way back up. Many people have been out of work for quite awhile and are ready to re-join the workforce. However, getting hired is not the easiest thing to do right now, which is why setting yourself apart from others is the best way to be found and land a job. And thankfully, social media is the perfect way to make yourself visible.

If you recall, back in September I wrote a blog post about using video resume’s to set yourself apart from the field. Aside from a video resume, which not everyone has the resources to pull off, another great way to set yourself apart is to create a personal site. Now by personal site I do not mean a Twitter, Facebook or LinkedIn account. You should already be using those tools and you should be integrating them with your new tool in the personal site.

The personal site is a site about yourself, a site that dictates what you are good at, moreover as an extension of your resume. If you are a developer or a graphic artist this is a great way to show off some of your skills. If you are not so skilled in those areas, such as myself, you can use a simple DIY site builder to create something simple that really works (you can check out my personal site here!) such as Wordpress. If you look closely at my site you will notice there is something missing: a blog. A blog is a key component for helping yourself out as it allows you to constantly update your site and keep your name fresh in the world of Social Media. Plus companies now are doing preliminary background searches by searching your name on Google, just to see what they can find.

Your own personal site can become very beneficial to you if you utilize the proper use of keywords and meta data, and really configure your site towards SEO. If you then properly integrate your site with your Social Media sites, you have made yourself much more visible to anyone doing a Google search on those applying for positions

To learn more about Social Media Marketing, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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Facebook Vs. Twitter: Battle of the Social Network Stars

Zack | December 8, 2009 | 1 Comments |

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If you have been paying attention to our blog posts, there are two items we talk about regularly: Twitter and Facebook. And this is not by accident. The reason we talk about these two so often is because they are quite possibly the most powerful tools out there for social networking. So here and now we are going to outline both of their similarities and differences in hopes of determining the better of the two.

Applications: Both Twitter and Facebook offer various applications in order to make your experience better. On Facebook all of the applications are within the system, and some great ones such as Static FMBL help you create a better experience for friends. Although apps such as Farmville and Mafia Wars become overwhelming and get in the way. Twitter has no built in applications, instead they are all housed outside and are used to make your experience better. These items include Tweetdeck, Twollow, Tweetlater, Twitterfeed, etc… All of these applications are designed to help you grow your list. Edge: Twitter

Network Building: On Facebook you are building friends and on Twitter you are building followers, but either way, you are building your network. Within Facebook you can only have 5,000 friends, unless of course you have a fan page, then your following is unlimited. With Twitter you can have an unlimited amount of followers, but with tools such as Auto Follow, you often end up following people without knowing it, and all your friends are kept in one place. Facebook is slower and limited, but can have multiple areas to house friends/fans, whereas Twitter your list can grow faster but not always aware of your list. Edge: Tie

Communicating With Network: Both platforms give you the option to connect and message with friends and followers. On Facebook you can send personalized messages, write on people’s walls, comment on pictures and videos, whereas on Twitter you can really only send direct messages. Edge: Facebook

Overall both of these platforms are great for Social Networking and in all honesty, both of them can help you grow your business no matter what you are doing. But for sake of this post I will crown a winner (and no, this time I will not remain indecisive). Twitter allows you to grow your list much faster and connect with much more people. However the search function within Twitter needs a lot of work, and in Business there is nothing better than the personalized touch that Facebook can offer. So with that, I crown the winner of this head to head battle: Facebook

To learn more about Social Media Marketing and the Importance of Social Networking, click the red button at the top of the page to watch our free video series or give us a call at 877-673-7096.

Be a Fan of Turbo on Facebook! And be sure to Follow us on Twitter too!

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Zack Zucker, Director of Operations, Turbo Social Media

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