As you may or may not know, blogging should be used as the center of your social media strategy. Why? Its simple, the content that you produce and publish on your blog is not only great as a way to share your knowledge, but also the base of all the content that you can share through all of your social networks!
I’ll start out here by explaining what an authority blog is, and how this is different than other blogs. An authority blog is a great way for an expert to share their expertise on a variety of subjects by use of their name as a brand. Sure, many of us have seen blogs (such as this one for instance) where the blog is based on a brand, company, or product, and the purpose of that blog is to teach about that subject. This blog is centered around social media marketing. Other blogs are personal blogs on different subjects such as a food blog or a personal travel blog. These are all centered around the same concept, with the point being to share information on a subject.
So, why would one want to make an “authority blog”? Well, in business, if you are a coach, consultant, or an expert in many fields, then an authority blog gives you the chance to teach on many different topics. The goal here is the same with other business blogs, to educate potential clients, and hopefully get them to opt-in to your RSS feed, Newsletter, or other call-to-action with the end goal to pick up a new client. Authority Blogs are the way to go if you meet the following criteria:
1. You are the authority (or have knowledge to share valuable content on a regular basis)
2. You have multiple disciplines that you are sharing content on (i.e. different market segments and niches)
3. Your followers and industry recognizes your name as an expert
If you meet these criteria, then building an authority blog is the way to go. We just finished a great example of an authority blog, from Catherine Maley, CEO of Cosmetic Image Marketing. You can check out her blog here. Catherine offers a variety of services and products teaching cosmetic surgeons how to effectively market their practices, and her blog will be sharing that content with everyone, as well as being syndicated through her Twitter and Facebook.
To learn more about Social Media Marketing for Business (as well as authority blogs), fill out the form on the right to watch our free video series or give me a call at 877-673-7096.
Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.
Article by Matthew Arndt, President, Turbo Social Media
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About The Author: Matthew Arndt is a Social Media Marketing Expert. He is the president of Turbo Social Media and has developed proactive strategy and implementation programs to help Medical Professionals and Entrepreneurs to expand their reach using Social Media Marketing. 
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Matt,
This is such a coincidence as I was just talking with a fellow coach about how a blog can set someone up as an authority.
Here is the question. Is it ok to have two blogs? For example a blog which is a reference site where someone monetizes it by recommending programs who they are affiliates with. Then have an authority blog where the coach showcases their post.
Thanks for this article!
Monique Gallagher
Hi Monique,
Having multiple blogs is ok, as long as they have completely separate objectives, the problem that many of our clients face is that by having those multiple blogs, they get “brand dilution”. If you are a coach that pushes many different programs, then the “authority blog” is the way to go. Let me know if you have more questions, or if I misunderstood what you were asking.
Cheers!
Matthew Arndt
Matt,
This is such a coincidence as I was just talking with a fellow coach about how a blog can set someone up as an authority.
Here is the question. Is it ok to have two blogs? For example a blog which is a reference site where someone monetizes it by recommending programs who they are affiliates with. Then have an authority blog where the coach showcases their post.
Thanks for this article!
Monique Gallagher
Hi Monique,
Having multiple blogs is ok, as long as they have completely separate objectives, the problem that many of our clients face is that by having those multiple blogs, they get “brand dilution”. If you are a coach that pushes many different programs, then the “authority blog” is the way to go. Let me know if you have more questions, or if I misunderstood what you were asking.
Cheers!
Matthew Arndt