Author Archive

How El Pollo Loco is beating up KFC on Social Media- And Succeeding!

| May 9, 2009 | 3 Comments

I rarely write about big businesses leveraging Social Media Marketing, but I just couldn’t resist today.  Large corporations like KFC are being challenged by much smaller chains like El Pollo Loco.  For those of you who do not know these companies, both of them serve chicken and associated “family meal” type products, but KFC has [...]

Social Media Marketing Works wonders for Niches, what about Fortune 500′s?

| May 9, 2009 | 0 Comments

Today I was browsing around and as usual, the mainstream media is picking up Ford’s focus on Social Media Marketing.  So, I guess I’ll just start clarifying that our approach with social media marketing is all about small to medium sized businesses, who are looking for the edge in terms of expanding their marketing.  Honestly, [...]

Zerona Laser Lipo Dr Troy Don Leverages Social Media Marketing

| May 6, 2009 | 7 Comments

One of the latest projects that we’ve been working on with a ton of success is Dr. Troy Don’s website on Zerona Laser Liposuction, www.TheZeronaLaser.com. Dr Don has his offices located in Los Angeles CA and he offers a new procedure that is a Non-Surgical Liposuction using a product called the Zerona Laser. This is [...]

How are business coaches using Social Media Marketing to boost revenues?

| May 5, 2009 | 0 Comments

I’m a big supporter of business and marketing coaches for helping to grow businesses. A good one can not only provide the support, direction, and accountability to make your business increase quickly, but will also teach you how to use what they teach to create a replicable model. At Turbo Social Media, we are supported [...]

Social Media Marketing – the Best Trade Show You’ve Ever Attended!

| May 1, 2009 | 0 Comments

In the past, a lot of businesses generated new leads and found out about the latest products for their market at trade shows. They were great…everyone from the same industry convened at the same place, for the same few days, with the intention of taking their businesses and practices to the next level. New products [...]

Is it better to do Social Media Marketing In House or Outsource it?

| April 29, 2009 | 4 Comments

Many companies and practices like to try to keep many of their resources in house, while I know others that like to outsource everything they can. Personally, I am a big fan of the Tim Ferriss (Author of NY Times Best-Seller, The Four Hour Work Week) philosophy of outsourcing parts of my business. However, when [...]

Why is Social Media Marketing overtaking PPC?

| April 27, 2009 | 1 Comments

Let me start out by saying that PPC (Pay Per Click) Marketing with Google Adwords was once our bread and butter. Our parent company, Arndt Enterprises, still manages many, many accounts to this day. So, you might be thinking, why are you writing an article about how social media marketing is taking over the pay [...]

How Much Does Social Media Marketing Cost?

| April 24, 2009 | 3 Comments

We are often asked, what kind of cost is involved with social media marketing? The truth is, that really depends how much your time is worth! Social Media Marketing is a great medium because it can incorporate all types of interaction with your clientele and prospects at an intimate level. There are multi-way conversations that [...]

How can Cosmetic Dentists use Social Media More Effectively?

| April 8, 2009 | 14 Comments

So, I just found what I think, is a great example of how a cosmetic dentist can use video testimonials to increase business to his practice.  I am going to analyze what I found on his site, and even tell you how I would make the work that he’s already done, even better (and more [...]

Why is blogging so important for a cosmetic surgeon?

| April 7, 2009 | 1 Comments

Many cosmetic surgeons started their practices during the age of traditional media where the majority of their business came from referrals and advertising on TV, Radio, and in Newspapers.  With the effectiveness of all of these form’s of media quickly declining, the importance of the move into social media marketing is becoming unavoidable. Cosmetic Surgeons [...]