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Pleasanton Main St Brewery Live Beer Nightly Sign

“Main Street Brewery: LIVE BEER NIGHTLY!”.  Now this really confused me… “Live Beer”?  What is live beer, and how does this restaurant have it nightly?  I took a picture, grabbed my lunch, and wondered back to my office.

I knew I had to get to the bottom of this, so I decided to give the Pleasanton Brewery a call.  So I looked up their phone number, dialed, and told them I had seen the sign outside and wanted to know the meaning of “live beer”.  The girl who answered the phone proceeded to tell me “Oh…we just have beer”.  I prodded a little more, “So is there live music nightly as well?”…thinking that possibly they had just drank too much of their own product when making the sign, and actually meant to use the word “Music” instead.  She replied, “Oh No, just beer”.

Wow, I’ve never felt more confused, bewildered, or left out in my life (just kidding Pleasanton Brewery). Now, not all of us have an office, storefront, or place to put a sign, but either way, messaging is incredibly important in every form of marketing that we participate in.

The important thing to remember when participating in Social Media Marketing is that if you don’t know your message, or the message is confused, then your message  will not be clear on Twitter, Facebook, your Website, Blog…or basically ANYWHERE!

Now, the Pleasanton Main Street Brewery does have a Facebook Group, so I thought I’d include that in case any of you want to join up: http://www.facebook.com/group.php?gid=68808012506

To learn more about Social Media Marketing for Business, click on the red “Free Video Series” button in the top right corner of this page to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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September 25-27, 2009 – Ken McArthur’s jvAlert Live – (already over, but was excellent) in San Diego, CA

Coming Soon:

October 22-24, 2009 – Marketing to Millionaires Retreat, featuring Kelly O’Neil & Patti Stanger – in Los Angeles, CA -  This intense retreat will be a great learning experience for those who already serve affluent clientele, or more importantly, those who want to get in the business of working with the affluent by learning the Marketing to Millionaires Blueprint.  Turbo Social Media is sponsoring this event. This means that you will have the chance to meet Matt Arndt, Joan Dailey, and Zack Zucker at this event!  For more information or to register, visit, http://www.MarketingtoMillionairesRetreat.com

November 5-7, 2009- Shine – featuring Ali Brown – Las Vegas, NV – This event is being taught by Inc 500 CEO Ali Brown.  Matt attended Ali’s event last year, and this year is sure to have just as good content and great networking as before!  For details and to register visit: www.ShineEvent.com.

November 12-15, 2009 – Attract Clients Like Crazy Bootcamp – by Adam Urbanski – Huntington Beach, CA.  Who doesn’t want to learn all about internet marketing from a true internet marketing expert.  Adam’s presentations are not only incredibly informative, but also very entertainting.  Matt will be attending this event, and looks forward to seeing you there.  For details and to register, visit: http://www.themarketingmentors.com/bootcamp/

I hope to meet many of your out there at these various events.  Comment on this blog to let me know if you’ll be there!

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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As you may or may not know, I have a fair amount of experience in optimizing websites, and everything that we do with our social media marketing is setup to be picked up by the search engines with the hope of driving additional targeted traffic to our client websites.  Bottom line here is that if you are providing good content, and help the search engines index this content, then it should show up without a problem, regardless of the new algorithm.  Black Hat Optimizers beware!

So, I decided to do a little research, and test out some of our clients search results in Google’s Sandbox (their testing area).  You can try the new search technology here: http://www2.sandbox.google.com. Only the URL will tell you that you are on the test site.

What I found was as expected, my clients sites actually show up HIGHER in the rankings in the sandbox version than in the current version!  Why?  It’s simple, all of my client’s sites are optimized correctly and are not targeting keywords that are not relevant to the content on the page, AND, they blog consistently.  The fresh content from social media marketing requires that Google re-index the pages more often, making it seem as a relevant and great source of information.  So- are you ready for Caffeine, or are you going to have to re-think your SEO strategy.

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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Content Sharing Through Social Media

We’ve often talked about how social media marketing is all about sharing great content.  The content is there for many reasons.  If you share, then you position yourself or your company as the expert in your industry.  You also gain visibility, and have the chance to have your content shared with others participating on the social web.  Your goal here should be to find one of the many different way’s of having your visitors subscribing to your updates, via an Email Opt-In, RSS Feed Subscription, having them “follow” your tweets, “friend” you on facebook, or “connect” with LinkedIn.

So, you’ve been successful with your sharing, you’ve built your following, and you’d like to promote an event now…but how?

Well, the usual response is to market directly to your list, by sending messages about it, but this needs to be done delicately.  Everyone can understand the power of reaching out to a list of fans, but with social media, this has often been abused.  In the marketing world, we do our best to connect with our market, but understanding the idea of giving to gain is the most important thing we can do.

OK, so I have to give, and I don’t want to abuse my list, but I still need them to come, how should I approach this?

Of course you need to send promotions, and that is fine, but there is a proper balance that needs to be respected when marketing through social media.   When doing a promotion, its important to share snippits of the content about the topic interspersed with the promotion.  Without this content, your followers will view you as a spammer instead of a friend.  Your followers want to trust what you are sending them, as well as have confidence in you, so make sure that you don’t over-do your promotion.

How do I know when I’ve overdone my promotion and when I hit my list’s breaking point?

The whole point of marketing with social media is the “pull” effect.  My friend Kelly O’Neil, the Marketing to the Affluent head coach from Marketing to Millionaires has told me that if you do your marketing correctly, then business flows to you without overdone promotions, price cuts, or advertising.  So you’ll know that your list is sick of it when the interactions on facebook, blogs, and twitter stop, your followers begin to unsubscribe, and business starts slowing down.  Its important to interact on a personal level at all times in order to have the maximum benefit from your social media marketing!

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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I’ll start out here by explaining what an authority blog is, and how this is different than other blogs.  An authority blog is a great way for an expert to share their expertise on a variety of subjects by use of their name as a brand.  Sure, many of us have seen blogs (such as this one for instance) where the blog is based on a brand, company, or product, and the purpose of that blog is to teach about that subject.  This blog is centered around social media marketing.  Other blogs are personal blogs on different subjects such as a food blog or a personal travel blog.  These are all centered around the same concept, with the point being to share information on a subject.

So, why would one want to make an “authority blog”?  Well, in business, if you are a coach, consultant, or an expert in many fields, then an authority blog gives you the chance to teach on many different topics.  The goal here is the same with other business blogs, to educate potential clients, and hopefully get them to opt-in to your RSS feed, Newsletter, or other call-to-action with the end goal to pick up a new client.  Authority Blogs are the way to go if you meet the following criteria:

1. You are the authority (or have knowledge to share valuable content on a regular basis)

2. You have multiple disciplines that you are sharing content on (i.e. different market segments and niches)

3. Your followers and industry recognizes your name as an expert

If you meet these criteria, then building an authority blog is the way to go.  We just finished a great example of an authority blog, from Catherine Maley, CEO of Cosmetic Image Marketing.  You can check out her blog here.  Catherine offers a variety of services and products teaching cosmetic surgeons how to effectively market their practices, and her blog will be sharing that content with everyone, as well as being syndicated through her Twitter and Facebook.

To learn more about Social Media Marketing for Business (as well as authority blogs), fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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When it comes to understanding the “new media” known as social media marketing, there are a few things that will help you understand why this might work or not work.

The first thing is what Seth Godin calls “The Purple Cow”.  This concept means, basically, does your product or service push the boundaries of your industry?  Are you offering the same thing that everyone else does, or do you have a unique take on your industry that will be making leaps and bounds into the future?

Being unique is very important with social media marketing, but that in and of itself is not enough to determine whether it will work for you.  One thing that people tend to misunderstand about the Internet, is the sheer number of people using it, and what they are looking for.  On the Internet, people search for very specific things.  Whether they are looking for a doctor who treats the chronic condition fibromyalgia in Menomonee Falls, WI or for someone who knows how to fix redwood siding in Sausalito, CA, the new internet consumer wants their information, and they want it now.  This is a form of the concept of “The Long Tail” by Chris Anderson.  Although some people will know to search a general category so they can shop their problem around, it’s those who can be in front of the consumer when its time to make that buying decision that will ultimately succeed.

So now that you have a basic understanding of a “Purple Cow” and “The Long Tail”, it’s also important to understand the power of sharing information and proper education of your visitors.  In the early days of the internet, huge efforts were made to “trick” the search engines using so called “Black Hat” techniques.  Keywords were stuffed, meta tags altered, gateway pages created in and effort to get to the top of the listings.  These days, Google and Yahoo know better, and this is the reason you see great content like blogs, facebook profiles, and article sites showing up in the search results.  As you can see, sharing content, especially good content that can get spread throughout the internet, position you as the expert in your field, and build your brand, will generate leads.

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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A little background here.  United Airlines broke this musician’s $3,500 Taylor guitar, and after a year of wrangling with the airline over the claim, United ultimately decided to deny the claim.  Dave Carroll, the musician affected by this tragedy, promised them that he would write and release 3 songs and videos as a result, and what a shock wave this has created.  Below are 2 videos, the first is the CNN news coverage of the situation that came out 3 days after the video’s release, and below that is the actual “United Breaks Guitars” video.  Bottom line here is that in this day and age if you don’t appreciate your customers, you run the risk of having a PR nightmare like this emerge.

Here is the CNN News Coverage of the Video

Here the actual video, “United Breaks Guitars”

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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Traditional Media is typically a one way conversation.  One of the biggest problems with this is that companies aren’t really hearing what their clients have to say.  Traditional marketing from the past is also considered these days as “interruption based”, meaning it’s blanket type advertising to the masses, instead of targeted to the ones that are interested.  This interruption based type of advertising has become less and less effective lately, because consumers are expecting a more targeted message.  I wrote a blog article about this, so check that out here.

Social Media is a very interesting medium in comparison to traditional mediums like print, radio, and television.  It is not interruption based, because people have to actively search for your topics to find them.  It is also a multi-way conversation, and a way to interact with your clients and prospects, but not a sales pitch like you would see in a commercial or advertisement.  It is always better to be addressing a niche market than the general public, and Social Media Marketing makes that possible.

To understand why social media marketing and niche marketing go hand in hand, let me introduce the concept of “The Long Tail”.  Some of you may already understand this concept, which was originated by Chris Anderson.  Basically the premise of “The Long Tail” is that the modern consumer’s quest to find the exact person/product that they are looking for has been satiated by the access that has been provided by the internet, Amazon, iTunes, and all of the other providers of niche products.  “The Long Tail” concept should always be applied to your social media and other marketing efforts because your clients and prospects need to have laser targeted messages.  Think about it, the more focused the message is in speaking to the prospect, the more likely they are to purchase what you have to offer.  This isn’t a concept that works some of the time, it’s a concept that works EVERY time.

To learn more about Social Media Marketing for Business, fill out the form on the right to watch our free video series or give me a call at 877-673-7096.

Thank You, and I encourage you to leave and comments or questions below. To learn more about the video series, Medical Professionals should click here and Entrepreneurs should click here.

Article by Matthew Arndt, President, Turbo Social Media

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