Author Archive

Protected: Turbo Social Media Trainings

Matthew Arndt | February 11, 2010 | View Comments Comments

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Tom Interviewed by Matt

Matthew Arndt | February 10, 2010 | View Comments Comments

Share The newest member of the Turbo Social Media team, Tom Sullivan, is excited to be on board with such a fun and fast-growing company. With many years in internet marketing experience under his belt, Tom has seen internet marketing shift toward social media and he decided to make the move to Turbo. Tom and [...]

Messaging and its importance in Social Media Marketing

Share So yesterday I decided to take a little walk to grab some lunch in downtown Pleasanton by our office.  As I was walking, I saw something that caught my eye.  It was a sign that read “Main Street Brewery: LIVE BEER NIGHTLY!”.  Now this really confused me… “Live Beer”?  What is live beer, and [...]

So Where Can We Meet The Turbo Team This Fall?

Share Many of you have met me at various internet marketing events, and know that I’m a big supporter of live, in person events.  Why?  Because there is nothing more valuable than connecting with your clients and prospects.  After all, they are your bloodline, and nothing is better than doing business with your friends!  So, [...]

Will Google Caffeine deal well with Social Media Marketing search results?

Share The other day, Zack, my director of operations sent me an article that he found from PC World talking about Google’s new search technology, codenamed “Caffeine”.  The article talks about how this secret project was put together with the interest of creating even better and more accurate search results than the current algorithm.  The [...]

Is there ever “too much” social media marketing?

Share So, when is enough, enough.  How much contact with your network is too much?  If you understand that social media marketing works, and have seen great results from it, then the tendency is to push your marketing messages through your network, but is this really the best approach?  In this article I am going [...]

What is an Authority Blog and How can it be used?

Share As you may or may not know, blogging should be used as the center of your social media strategy.  Why?  Its simple, the content that you produce and publish on your blog is not only great as a way to share your knowledge, but also the base of all the content that you can [...]

Will Social Media Marketing Work for Every Business?

Share It often seems that whenever a new “dominant” type of media emerges, coaches and consultants tell all of their clients about it, agencies begin their pitches, and information marketers start selling it as the magic pill that is going to move your business to the next level.  Is social media marketing that new magic [...]

United Breaks Guitars – Social Media Marketing causes PR Nitemare

Share Ahhh, I’m back now from a great vacation in Cabo San Lucas, Mexico, and just as I got done complaining about the extra 24 hours it took me to get home after a fiasco with United Airlines, this great example of the power of social media marketing shows up on You Tube.  Now, if [...]

Understanding Your Niche Market and its Relationship with Social Media Marketing

Share In the past decade or so it has become more than apparent that understanding your target market, and how to reach it, is critical.  In more recent years, authors like Seth Godin have written many books about targeting the niche and working to be more specific in who you target.  In my work as [...]