I’m back for my fourth and final guest blog post. By the way; if you’d like to apply to get me to be a guest writer on your blog or Facebook page, then send an email right now to jv@smallbusinessblackbelts.com and put “Guest Writer” in the subject line. You need to let me know how big your house list is. This is up for grabs for the first 3 (and only the first 3) who respond.
Strategy #5: Use Involvement Devices To Boost Conversion
Ok, today I’ll cover the topic of Call To Actions (aka CTA) and involvement devices. Let’s first talk about involvement devices. Robert Chaldini wrote a ground breaking book called Influence. If you have not read it, you’ve gotta. He talks about how to use commitment and consistency to increase response rate.
Here’s how to apply this to your blog. Get your readers to take subtle, easy actions that have very low barriers to completion. This is easily done with putting an entry pop on your blog. If you are a plastic surgeon, you might put a simple pop up on your blog that says “Do you have wrinkles?” Since most people do have wrinkles, most will answer yes.
When they answer yes, redirect them to a webform that says “Sign up for my blog and get my 7 Tips To Taking 20 Years Off The Look Of Your Face.” The response rate can be 10%-30% higher on that webform if you ask a prequalifying easy question first like “do you have wrinkles.”
Strategy #6: Use Effective Calls To Action To Maximize Conversion
Finally, I’ll close with the topic of how to craft a good call to action. In order for a blog reader to take a call to action (thus dramatically improve your blogs conversion rate), you’ve got to leverage the three psychological triggers of scarcity, urgency, and curiosity.
The best way to illustrate this is to show you the difference between (3) examples calls to action (CTA). Say you own a Yoga instruction business, and you’re blogging about the health benefits of Yoga. And you’ve got a little 15 page free report entitled “5 Ways To Improve Your Marriage By Using Yoga.
Remember you want to use your blog to build your house list. So here are the three ways to end your blog posts:
Click here to get my free report entitled 5 Ways To Improve Your Marriage with Yoga
Click here right now to get my 5 Ways To Improve Your Marriage with Yoga
Only for the next 13 who click here immediately – get my free research report worth $27 entitled 5 Ways To Improve your Marriage With Yoga.
The first CTA is blah. No scarcity, no urgency, barely any curiosity. The last CTA incorporates all three.
Strategy #7: Use Google Optimizer To Test Different Calls To Action and Headlines
Bonus tip. Use the free multivariate testing tool called Google Optimizer on your blog. It’s easy to split test placement of different calls to action to see which gets the higher conversion rate. This topic needs about 4 blog posts dedicated to it. If you want Matt to have me guest blog about this tool and using it in your business, leave some comments on this post to that effect.
Mike Lorence is the founder of Small Business Blackbelts – he teaches entrepreneurs how to double their cashflow in 9 months or less. And he guarantees that. Click here immediately now to see if there are any free Business Owner Bailout Packages worth $597.39 left for you.
P. S. If you are one of the few who has not yet completed our easy survey (we’ll give you a free $47 gift for doing so), whatya waitin’ for? Go here right now and take the short survey.
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About The Author: Mike has worked with famous national and internationally known entrepreneurs including Guinness Book of World Record Holder for Speed Reader Howard Berg, celebrity lawyer and entrepreneurial branding expert Nick Nanton, and Ghost Writer of Karen McCreadie. Mr. Lorence is an internationally recognized business scholar, consultant, speaker, author, host of an internationally distributed radio (to air on Voice America Radio winter 2010), serial entrepreneur, college professor, former U. S. Marine, husband, and father of three. He’s been named an America Society of Quality Freund Scholar, a Frank E. Genovese Entrepreneurial Fellow, and an inductee into the University of Virginia’s Graduate Business School Hall of Fame. He is the author of the smash hit Business Blackbelt Monthly Newsletter. And he is the author of eight other books including How to Get Others To Do Your Selling For Your: The Referral Marketing System For Every Entrepreneur; The Secrets To Getting More Leads Than You Can Possibly Ever Handle; and Turning Your Prospects Into Rabid, Feeding-Frenzy Buyers Who Cheerfully Pay Premium Prices. Mike appears as a regular guest expert on Our Small Business TV, and he is a contributing writer to large publications. Mr. Lorence is also a certified Comprehensive Six Sigma Blackbelt (CSSBB). He holds a Masters of Business Administration from the Darden Graduate School of Business at the University of Virginia. He can be found at http://www.smallbusinessblackbelts.com. 
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