Last post, I talked about viewing your blog as a landing page whose main purpose in life is to be a conversion tool to build your house list. Next we’ll talk about how to dramatically increase your conversion for a call to action using those Reader Personas I taught you how to create in the last post.
Strategy #2: Get High Quality Readers From Search Engines Who Want To Convert
Recall that your blog’s conversion rate will be better if you have a higher quality reader. So the more of an affinity the reader has to you and your content, the greater their propensity to act on a call to action in a blog post.
You want to find a steady stream of new, interested readers who actually crave the content you are writing about. To do this, we use the basic concept in the internet marketing called keyword research.
So take those Reader Personas you documented, and brain storm some broad and specific search terms that they would be typing into Google learn about your industry/niche, or about your products and services. Then be sure to sprinkle those keywords throughout your blog posts.
(advanced tip: there’s a WordPress plug in found at www.yoast.com that allows you to see which keywords are driving the most traffic for you if you use Adwords on your blog).
This will maximize the chances of your blog posts getting found on page 1 of Google/Bing/Yahoo/MSN search engine results for those long tail keywords. Once you get high quality traffic to your blog, you want to get their name and email in your marketing CRM software or database. But you’ve gotta compel them to read your posts. So…
Strategy #3: Use the AIDA Formula to Compel Readership and Conversion
Just about everything in business comes down to copywriting. That’s hard for some small biz owners to swallow. But the better you can compel, persuade, and excite with your words, the better your conversion will be on your blog and any media.
As a copywriter, I started out using the AIDA formula as a framework to write good copy. Apply this formula to your blog posts with some tweaking
A: Attention – use a very attention grabbing headline. Examples:
How To _______________
Who Else Wants To ________________?
I Wish I Knew <fill in blank> 5 Years Ago__________
The Shocking Truth About _______________
Warning: If You Read This Blog Post You Will ___________
I: Interest – write interesting stories with your blog content. Stories about yourself, your marriage, your kids, and your trials and tribulations seem to work well.
D: Desire – offer something valuable to generate their interested to take whatever action you give them (I’m writing about this next post).
A: Action – stipulate the call to action at least one, but preferably twice in your post.
In the next post, I’ll write about a killer strategy to absolutely compel conversion that will help you rapidly grow your list from your blog.
P. S. Go here immediately to answer a few very short, painless questions about a free teleseminar. I’ll reward you handsomely for doing so with a $47 free gift that teaches you more about social media for small business.
Mike Lorence is the founder of Small Business Blackbelts – he teaches entrepreneurs how to double their cashflow in 9 months or less. And he guarantees that. Go here right now to learn more about Mike.
; return false' class='button' title='Print page'><img src='http://cache-02.cleanprint.net/media/pfviewer/images/CleanPrintBtn_white.png){kind=link}
; return false' class='button' title='PDF page'><img src='http://cache-02.cleanprint.net/media/pfviewer/images/PdfBtn_white.png){kind=link}
; return false' class='button' title='Email page'><img src='http://cache-02.cleanprint.net/media/pfviewer/images/EmailBtn_white.png){kind=link}
About The Author: Mike has worked with famous national and internationally known entrepreneurs including Guinness Book of World Record Holder for Speed Reader Howard Berg, celebrity lawyer and entrepreneurial branding expert Nick Nanton, and Ghost Writer of Karen McCreadie. Mr. Lorence is an internationally recognized business scholar, consultant, speaker, author, host of an internationally distributed radio (to air on Voice America Radio winter 2010), serial entrepreneur, college professor, former U. S. Marine, husband, and father of three. He’s been named an America Society of Quality Freund Scholar, a Frank E. Genovese Entrepreneurial Fellow, and an inductee into the University of Virginia’s Graduate Business School Hall of Fame. He is the author of the smash hit Business Blackbelt Monthly Newsletter. And he is the author of eight other books including How to Get Others To Do Your Selling For Your: The Referral Marketing System For Every Entrepreneur; The Secrets To Getting More Leads Than You Can Possibly Ever Handle; and Turning Your Prospects Into Rabid, Feeding-Frenzy Buyers Who Cheerfully Pay Premium Prices. Mike appears as a regular guest expert on Our Small Business TV, and he is a contributing writer to large publications. Mr. Lorence is also a certified Comprehensive Six Sigma Blackbelt (CSSBB). He holds a Masters of Business Administration from the Darden Graduate School of Business at the University of Virginia. He can be found at http://www.smallbusinessblackbelts.com. 
Related posts:
Cool, found what i was looking for.
Cool, found what i was looking for.
Thanks Mike, We really appreciate you blogging on Turbo!