This is Part II of our mini-series on bounce rates. Part I focused on colors, layout, navigation and distractions. In this article we’ll discuss some other important factors in maintaining a low bounce rate… 5) Slow or Unresponsive Third-Party Content Following up on the live chat notion mentioned in #4 of our previous article, make sure that [...]
Bounce rate, the oft-overlooked stat in Google Analytics, measures the percentage of visitors who come to your page but do not go to any other pages. A “bounce” is also believed to be counted when a visitor does go to another page, but leaves shortly thereafter (well under a minute). In any event, there are many factors that could [...]
Google’s ever growing mobile division just got a lot stronger. The Department of Justice recently approved Google’s purchase of Motorola’s mobile division, giving Google control of the company and its 17K patents. This $12 billion purchase was likely driven by Google’s need to protect itself against patent lawsuits. Google’s CEO Larry Page has expressed his [...]
If you haven’t heard of Pinterest you’re not alone. The social networking site is geared towards bride-to-be’s, as well as fashionistas and bakers. Pinterest has risen from trendy newcomer in social media to one of the more popular social networks. In fact, in January Pinterest accounted for 3.6% of all referral traffic online, just barely [...]
